The Gains of Hosting International Sports Events

The World Cup is truly one of the biggest sporting events in the world. Host countries invest huge amounts of resources to organize and build infrastructures. Such countries surely are expecting gains in return for the huge investments they made. However, past experiences show that the chance of receiving economic benefits from hosting either the World Cup or the Olympics is surprisingly little (Maennig & Plessis, 2007). Despite this fact countries still want to host international sports events.This is because in assessing the profitability of hosting such events it is important to include both tangible and intangible benefits. This paper takes a look at such intangible benefits to analyze a fuller extent of the gains of hosting such international sports events, taking the World Cup as an example. There are other benefits from a World Cup, besides the economical, which are recognized as positive contributions to the hosting country, they might be more intangible but nonetheless still important.The â€Å"feel good† effect of citizens experiencing domestic growth, stadiums being build, new jobs, foreign recognition etc. represents a certain social profitability of the project. This is something that should definitely not be neglected. These externalities may not only prove to be very important to the citizens of the host country, but also add to the competitiveness and development of certain sectors within the country. Intangible assets may in the long run prove to be just as important as tangible. It is difficult to assign these numerical value, but it is however indisputable whether they are of importance.Happiness is basically what the World Cup may ultimately add to. The experiences related to sports, and the public satisfaction of hosting an event that has the attention of the world, may add more in terms of prestige and individual satisfaction than anyone may realize when planning the project. Surveys made in previous host countries have asked local inhabitants, whether they feel that the World Cup has benefited them, and the results have been predominantly positive (Maennig & Plessis, 2007). Another intangible gain is the branding effect that the World Cup has.Branding is something that is important for all countries in that reputation and international recognition of national abilities is something that is highly valued in export and international relations. The World Cup will also add positively in terms of tourism, which is likely to grow in sync with branding of a country. Tourism is something that can be quantified, and is a source of great income to many countries, and host countries can potentially gain substantially in from a well-handled World Cup. Empirical research has shown that hosting a major sporting event rarely produces the net economic benefits that a hosting country anticipates.However in deciding to host such international sports events, countries base their calculations not solely economic gains, but also by accounting for such intangible gains. A quote from The Economist sums up the message of this paper very well: Tourism gets a boost but only temporarily. Evidence from Sydney and Barcelona, hosts of successful recent Olympic games (and tourist spots long before that), suggest long-term tangible gains were negligible. But who cares? The World Cup is mostly about intangibles, such as prestige and fun.

Describe How to Minimize the Risk of Infection to Self and Others Essay

Working Together sets out how organisations and individuals should work together to safeguard and promote the welfare of children and young people in accordance with the Children Act 1989 and the Children Act 2004. Part 1 of the document is issued as statutory guidance. Practitioners and agencies will have different responsibilities under different areas of the guidance and should consult the preface for a fuller explanation of their statutory duties. CHANGE TO STATUTORY GUIDANCE: On 10 June, Tim Loughton MP, Parliamentary Under Secretary of State for Children and Families announced a change to the statutory guidance set out in Chapter 8 of this document relating to Serious Case Reviews (SCRs). Local Safeguarding Boards should publish overview reports of all new SCRs initiated on or after 10 June 2010, together with the executive summary; neither document should contain identifying details. A letter to local authorities and their Board partners on Local Safeguarding Children Boards has been issued and provides guidance under section 16(2) of the Children Act 2004. This letter should be read in conjunction with Chapter 8. Working Together is addressed to practitioners and front line managers who have particular responsibilities for safeguarding and promoting the welfare of children and to senior and operational managers. Part 2 of the document is issued as non-statutory practice guidance. Includes: * Introduction: working together to safeguard and promote the welfare of children and families * Roles and responsibilities * Local Safeguarding Children Boards * Training, development and supervision for inter-agency working * Managing individual cases where there are concerns about a child’s safety and welfare * Supplementary guidance on safeguarding and promoting the welfare of children * Child death review processes * Serious case reviews * Lessons from research

How to Test for Coordinate and Noncoordinate Adjectives

How to Test for Coordinate and Noncoordinate Adjectives How to Test for Coordinate and Noncoordinate Adjectives How to Test for Coordinate and Noncoordinate Adjectives By Mark Nichol One of the ways adjectives can be categorized is to determine whether they are coordinate or noncoordinate adjectives. This distinction is important, because it dictates whether two or more consecutive adjectives are separated by punctuation. For many writers, however, deciding which category an adjective belongs to can be a challenge. Fortunately, two simple tests are available to help writers know how to treat strings of adjectives. First, if two or more adjectives are separated by commas, can and substitute for each comma? Because each of the three adjectives in the sentence â€Å"The pale, gaunt, sepulchral figure seemed to float above the floor† independently describe the figure, the sentence can be revised to read â€Å"The pale and gaunt and sepulchral figure seemed to float above the floor.† And though English observes a natural sequence of types of descriptive words called the royal order of adjectives, these words are all visually descriptive, so the sequence can be reversed without affecting comprehension: â€Å"The sepulchral, gaunt, and pale figure seemed to float above the floor.† These adjectives are coordinate, and they should be separated by commas. However, in the sentence â€Å"Her thin green cashmere sweater did little to keep her from shivering,† each adjective builds on the next: â€Å"cashmere sweater,† â€Å"green cashmere sweater,† â€Å"thin green cashmere sweater.† In addition, one would not write, â€Å"Her cashmere green thin sweater did little to keep her from shivering,† because that sequence violates the royal order of adjectives. Therefore, the adjectives are noncoordinate, and no punctuation should intervene. Use these tests to determine which of the following sentences include coordinate adjectives and which contain noncoordinate adjectives: 1. The object is a small, platinum and iridium cylinder weighing exactly one kilogram. Small describes the nature of a cylinder made of platinum and iridium, so that word is not equivalent to the other adjectives, nor would the sentence be written, â€Å"The object is a platinum and iridium small cylinder weighing exactly one kilogram†: â€Å"The object is a small platinum and iridium cylinder weighing exactly one kilogram.† 2. Uber has been dogged by controversy on the road to becoming one of the most valuable, privately funded companies in the world. The modifiers â€Å"valuable† and â€Å"privately funded† are not equivalent- one would not write that the company is â€Å"valuable and privately funded† or that it is â€Å"privately funded and valuable.† A privately funded company is being described as one of the most valuable such companies in the world, so no punctuation should intervene between the adjective valuable and the descriptive phrase â€Å"privately funded companies†: â€Å"Uber has been dogged by controversy on the road to becoming one of the most valuable privately funded companies in the world.† 3. The battered, clanking, smoking vehicle lumbered along the road. The three adjectives preceding vehicle are all sensory and are thus coordinate, so punctuation is correctly employed in this sentence: â€Å"The battered, clanking, smoking vehicle lumbered along the road.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:How to Punctuate References to Dates and Times"Have" vs "Having" in Certain ExpressionsWhat’s the Best Way to Refer to a Romantic Partner?

Second Battle of Ypres in World War I

Second Battle of Ypres in World War I The Second Battle Ypres was fought April 22 to May 25, 1915 during World War I (1914-1918) and saw the Germans conduct a limited offensive around the strategic town of Ypres in Flanders. During the course of the battle, the Germans debuted the use of poison gas on the Western Front. This new technology provided an initial advantage, but the Germans were ultimately stopped after heavy fighting. Though the Germans had not achieved a breakthrough, they succeeded in bringing Ypres within range of their artillery. Background With the German defeat at the First Battle of the Marne in September 1914 and the unraveling of the Schlieffen Plan, both sides commenced a series of flanking maneuvers in northern France and Flanders. As the two sides sought an advantage, they clashed in Picardy, Albert, and Artois. Finally reaching the coast, the Western Front became a continuous line stretching to the Swiss frontier. In October, the Germans attempted to breakthrough at the town of Ypres in Flanders. This resulted in the First Battle of Ypres which saw the Allies hold a salient around Ypres after brutal fighting. Conflicting Strategies As trench warfare continued, both sides began assessing their options for bringing the war to a successful conclusion. Overseeing German operations, Chief of the General Staff Erich von Falkenhayn preferred to focus on winning the war on the Western Front as he believed that a separate peace could be obtained with Russia. This approach clashed with General Paul von Hindenburg who wished to deliver a decisive blow in the East. Chief of the General Staff Erich von Falkenhayn. Public Domain The hero of Tannenberg, he was able to use his fame and political intrigue to influence the German leadership. As a result, the decision was made to focus on the Eastern Front in 1915.  This focus ultimately resulted in the stunningly successful Gorlice-Tarnà ³w Offensive in May. An Offensive in the West Though Germany had elected to follow an east-first approach, Falkenhayn started planning for an operation against Ypres to begin in April. Intended as a limited offensive, he sought to divert Allied attention from troop movements east, secure a more commanding position in Flanders, as well as to test a new weapon, poison gas. Though tear gas had been used against the Russians in January at Bolimov, the Second Battle of Ypres would mark the debut of lethal chlorine gas. In preparation for the assault, German troops moved 5,730 90 lb. canisters of chlorine gas to the front opposite Gravenstafel Ridge which was occupied by French 45th and 87th Divisions. These units were comprised of territorial and colonial troops from Algeria and Morocco (Map). Armies Commanders Allies General Sir Horace Smith-DorrienGeneral Herbert PlumerGeneral Henri PutzMajor General Armand de CeuninckMajor General Theophile Figeys8 divisions Germany Albrecht, Duke of Wà ¼rttemberg7 divisions The Germans Strike Around 5:00 PM on April 22, 1915, troops from Albrecht, Duke of Wà ¼rttembergs German 4th Army began releasing the gas towards the French troops at Gravenstafel. This was done by opening the gas cylinders by hand and relying on the prevailing winds to carry the gas towards the enemy.  A dangerous method of dispersal, it resulted in numerous casualties among the German forces. Drifting across the lines, the grey-green cloud struck the French 45th and 87th Divisions. Albrecht, Duke of Wà ¼rttemberg. Public Domain Unprepared for such an attack, the French troops began retreating as their comrades were blinded or collapsed from asphyxiation and damage to lung tissue. As the gas was denser than air it quickly filled low-lying areas, such as trenches, forcing the surviving French defenders into the open where they were susceptible to German fire. In short order, a gap of around 8,000 yards opened in the Allied lines as around 6,000 French soldiers died from gas-related causes. Moving forward, the Germans entered the Allied lines but their exploitation of the gap was slowed by darkness and a lack of reserves. Closing the Breach To seal the breach, the 1st Canadian Division of General Sir Horace Smith-Dorriens Second British Army was shifted to the area after dark. Forming up, elements of the division, led by the 10th Battalion, 2nd Canadian Brigade, counterattacked at Kitcheners Wood around 11:00 PM. In a brutal battle, they succeeded in reclaiming the area from the Germans, but sustained high casualties in the process. Continuing pressure on the northern part of the Ypres Salient, the Germans released a second gas attack on the morning of the 24th as part of an effort to take St. Julien (Map). The Allies Fight to Hold On Though the Canadian troops attempted to improvise protective measures such as covering their mouths and noses with water or urine-soaked handkerchiefs, they were ultimately forced to fall back though they exacted a high price from the Germans. Subsequent British counterattacks over the next two days failed to retake St. Julien and the units engaged sustained heavy losses. As fighting spread down the salient as far as Hill 60, Smith-Dorrien came to believe that only a major counter-offensive would be able to push the Germans back to their original positions.   Field Marshal Herbert Plumer. Library of Congress As such, he recommended withdrawing two miles to a new line in front of Ypres where his men could consolidate and re-form. This plan was rejected by the Commander-in-Chief of the British Expeditionary Force, Field Marshal Sir John French, who elected to sack Smith-Dorrien and replace him with the commander of V Corps, General Herbert Plumer. Assessing the situation, Plumer also recommended falling back. Following the defeat of a small counter-offensive led by General Ferdinand Foch, French directed Plumer to begin the planned retreat. New German Attacks As the withdrawal began on May 1, the Germans again attacked with gas near Hill 60. Assaulting the Allied lines, they were met by fierce resistance from the British survivors, including many from the 1st Battalion of the Dorset Regiment, and were turned back. Having consolidated their position, the Allies were again attacked by the Germans on May 8. Opening with a heavy artillery bombardment, the Germans moved against the British 27th and 28th Divisions southeast of Ypres on Frezenberg Ridge. Meeting heavy resistance, they released a gas cloud on May 10. Having endured earlier gas attacks, the British had developed new tactics such as shelling behind the cloud to strike at the advancing German infantry. In six days of bloody fighting, the Germans were only able to advance around 2,000 yards. After a pause of eleven days, the Germans resumed the battle by releasing their largest gas attack to date across a 4.5 mile section of the front. Beginning before dawn on May 24, the German assault sought to capture Bellewaarde Ridge. In two days of fighting, the British bloodied the Germans but were still forced to concede another 1,000 yards of territory. Aftermath After the effort against Bellewaarde Ridge, the Germans brought the battle to a close due to a lack of supplies and manpower. In the fighting at Second Ypres, the British suffered around 59,275 casualties, while the Germans endured 34,933. In addition, the French incurred around 10,000. Though the Germans had failed to breakthrough the Allied lines, they reduced the Ypres Salient to around three miles which allowed for the shelling of the city. In addition, they had secured much of the high ground in the area. The gas attack on the first day of the battle became one of the conflicts great missed opportunities.  Had the assault been backed with sufficient reserves, it may have broken through the Allied lines. The use of poison gas had come as a tactical surprise to the Allies who roundly condemned its use as barbaric and reprehensible. Though many neutral nations agreed with this assessment, it did not stop the Allies from developing their own gas weapons which debuted at Loos that September. The Second Battle of Ypres is also notable for being the engagement during which Lieutenant Colonel John McCrae, MD composed the famed poem In Flanders Fields.

This Is The Best 30-Minute Content Marketing Brainstorming Process

This Is The Best 30-Minute Content Marketing Brainstorming Process Consistently coming up with strong content marketing ideas  is  challenging. You  have deadlines to hit. There are performance goals to meet.  The drive to be creative on-the-spot adds more pressure that you dont need. What you do need, however, is a reliable process for generating genius ideas fast. What if we told you it was possible to come up with 30 content ideas  in just 30 minutes? Not just any 30 topics, either. We mean topics your audience  will actually want to read about. Most things that sound too good to be true are usually garbage. However, this is the actual (garbage-free) process we use here at . We can confirm from first-hand experience that this process works, and the results speak for themselves.Table Of Contents Why It Is Important To Have A Content Brainstorming Process Write Down As Many Potential Content Ideas  As You Can (10 Minutes) How To Rank Your Content Ideas  On A Three-Point Scale (10 Minutes) Narrow Down Your Best Content  Topics (10 Minutes) How To Apply This Brainstorming Process If You’re Working Solo 4 Important Tips For Making This Content Brainstorming Process Work How To Validate Content Ideas  With Keyword Research What If I Can’t Find Keywords With High Search Volume For My TopicThis Is The Best Way To Generate 30 Incredible Content Ideas  In JUST 30 Minutes In this post, we'll teach you how to: Use a free-writing exercise to generate tons of topics fast. Use a 3-point scoring system to  sort out your top blog topics. Identify only the very best topics you'll actually write about. There isn't a secret involved. There is, however, a smart methodology behind our brainstorming process. It just involves a little bit of quick thinking and intuitive judgement to make the best use  of your limited time. Pro Tip: While these techniques work best with a team, you can use the same process if you're working alone too. Why It Is Important To Have A Brainstorming Process Creative ideas don't always appear out of thin air. Sometimes you'll have the most awesome inspiration when you least expect it. Some of us do our best thinking in the shower, or right before we head to bed at night. However,  bloggers and marketers don't always have the luxury of waiting for inspiration to strike. Your boss likely expects brilliance from you all the time (doubly so when deadlines are approaching). You have no excuse not to deliver, either. Consistent creativity keeps you paid and keeps your content  efforts  moving forward. Recommended  Reading:  20 Ways To Be Creative When You Don't Feel Inspired Establishing a formal brainstorming process is the best way (or at least the most reliable way) to never run out of ideas. It achieves the following three things: It forces you to consciously  consider what your audience wants from you. It helps get the creative gears turning in your head, producing ideas you might not otherwise have thought of. It leverages the power of your team to generate more ideas than one person could alone (although it's still a useful process for those going solo too). Back To Top #Creative ideas don't always appear out of thin air. #inspirationWrite Down As Many Potential Ideas As You Can (10 Minutes) The first step is to write down as many ideas as you can think of. This works best with a whiteboard and markers, Post-It Notes, or anything else you can pin up on a wall later. Give all your team members something to write with. Set a timer for 10 minutes. Instruct everyone to free write as many ideas as they can think of before the timer runs out. It's important that no one looks at each other's writing or talks to anyone (yet). Don't worry whether your ideas are any good right away. The goal is to simply get your thoughts out of your head and out into the world. If in doubt, write it down anyway. You'll have time to sort out what's good and what's not later. Pro Tip: Aim for  quantity over quality at first. Overthinking cramps the creative process. Back To Top How To Rank Your Ideas  On A Three-Point Scale (10 Minutes) Now it's time for some constructive criticism. If you wrote your ideas down on note cards or sticky notes, now is the time to paste them up on a wall. They can be posted anywhere as long as everyone can easily read them. Here's what our board looked like after using this process: Position all your ideas on the left side of the wall or white board. Then, to the right, make three columns labeled 1, 2, and 3. How To Score Each Topic There are two ways you can approach this. Let's walk through each one. Method One: Read Your Ideas Out Loud Have one person on your team read each idea (or read them aloud to yourself). Then, have each team member rank each idea a 1 (weak), 2 (average), or 3 (exceptional). Say each response out loud. Place each idea into its respective column on the board. This approach lends itself well to collaboration. It gives the team an opportunity to discuss why they think an idea is good or bad. However, it also has a tendency to encourage group-think. Members might hear another person say "3" and be compelled to follow suit. This makes it important to stress honesty with each answer. Method Two: Score Ideas Silently Have one person read off each topic. Then, each team member submits their score to the reader via chat message.  You can use essentially any messaging system you'd like. We use Hipchat at , but Slack is another popular option to consider. You could even simply use Facebook Messenger or Google Hangouts. The reader then looks at each score, and places them into a document (you can use Word, Google Docs, Google Keep, Evernote, or anything else similar). Keep track of every idea that scores a unanimous 3. You can keep track of other ideas too if you'd like, but the unquestionable 3's are what you want to remember. Finally, the reader presents the team with a list of 3s. Your team can then discuss  which of those ideas are worth writing about. The advantage to this technique is that it provides more honest feedback. When people can't hear what other people are saying, they tend to respond the way they truly think, without outside influence. However, it also cuts down on collaboration and discussion. This makes this approach faster, but sometimes, added communication can be beneficial for sorting out the best ideas. Pro Tip: You have to be fast when scoring each topic. Use your gut. Give yourself just a few moments and don't dwell on one idea for too long. Which Content  Brainstorming Method Does Use? We've used both Method One and Method Two. Generally, our content marketing team prefers Method Two. It produces slightly fewer ideas overall, because less ideas get scored highly. However, these ideas tend to be stronger. Both approaches  are effective, however, and Method One might be a better choice if  having a higher quantity of ideas is important. Back To Top Narrow Down Your Best Content Ideas  (10 Minutes) You've now generated a ton of ideas in 30 minutes. Now, the final phase of this process is to sharpen  your best concepts. For our team here at , we usually leave a brainstorming session with around 30 to 50 ideas. From there, you'll narrow down the best ones that you'll actually write about. Review your final list of 3's and identify the following for each idea: What problem would this post solve, or what question would it answer? What angle would this post take? What are some quick, hypothetical headlines that might work with this post? The goal is to make sure you have a clear picture of what each post will look like. 4 Key Indicators For Strong  Content Ideas We need to further clarify what  makes a topic a 3 (versus a 1 or a 2). A 1 does not satisfy the following requirements while a 2 might satisfy one or two (but not all four). Strong ideas that should qualify as a 3, however, meet the following standards: Strong ideas are unique.  In this context, we'll define "unique" as something you haven't already written about. If a given topic is something you've covered previously, you'll need to ensure you're taking a different angle, or are exploring a different facet of that topic. Strong ideas  match your audience's interests. If you're just starting out, you might not know what your audience is interested in. However, if you're getting a lot of questions about something, that's probably a good topic to write about. Strong ideas fit within your expertise.  Your ideas should fit within the topical scope of what your brand or company  is about. For example, a great post about how to change your own motor oil  wouldn't be a good fit for a food blog. Strong topics are well aligned with your expertise and with what readers expect from you. Don't let this deter you from thinking outside the box. Just be sure that the topics you choose are: Relevant to your audience. Things you're an expert on (or something you can make yourself an expert on through research and testing). The strongest  ideas are those you can do better than anyone else.  This ties into the previous point about staying within your topical area of expertise. In order to write a blog post that's going to drive organic search traffic and kick up a storm on social media, it needs to be good. The strongest content  ideas  are those you can do better than anyone else.In fact, it needs to be better than good.  It needs to address its given topic with more and better information than at least 90% of what else is out there. If you're in a competitive niche, this might mean using the skyscraper technique to build off what larger competitors have already done. The main takeaway  is to ask whether you can write a better post on a topic than any other post that already exists. If that answer is no, the next question to ask is "Can you can write a post that's different from any other post out there?" That could mean your post introduces a new perspective on a topic. It could also mean your post adds information or provides findings from your own original research. Pro Tip: Make it a point to monitor social media chatter about your industry or  the areas your content covers. Then, when it comes time to plan content, you'll have more ideas in your head to pull from. Back To Top How To Apply  This Content Marketing  Brainstorming  Process  If You're Working Solo Let's say you're working alone. If you're a one-person blogger or marketing department, then how do you make this process work? The short answer is much the same as you would with a team. The only difference is you write and rate your ideas yourself. However, there are a few tips to keep in mind: You'll need to be your own worst critic. Without outside perspective, it might be tempting to say, "All of my ideas are genius!" However, you only want to publish your very best ideas. Make sure you filter accordingly. Read your ideas out loud, even if only to yourself. Like we said earlier, posts that sound good on paper occasionally sound weak out loud. You will need to be your own worst critic. #writing #bloggingBack To Top 4 Important Tips For Making This Brainstorming Process Work The more you run through this process, the more efficient you'll get. You'll also likely find yourself coming up with better ideas over time, too. In  order to get the most from this approach to brainstorming, there are some things you'll need to keep in mind. Don't think, just act. Go with your gut when judging ideas. The ones that get you the most excited right away are usually the ones you know you should write. Focus on quantity first, then edit for quality. Letting yourself free write ideas loosens up your creative muscles. This can help surface ideas you might not have otherwise. Monitor your success. Once you have written a few posts using this process, pay close attention to which posts do best. If a post underperforms, then ask yourself why it didn't do well. Conversely, note what goes right with posts that really take off. This will help you better identify what a "3" looks like for your blog. Don't take it personally if your ideas get shot down. If an idea gets shot down, try not to take it as a commentary on yourself. The idea behind this process is to generate lots of ideas quickly. A lot of those ideas naturally won't make it. Back To Top How To Validate Blog Post Topics With Keyword Research Once you've invested your half-hour into your blog topic brainstorming  process, the next step is to do some keyword research. If you have a team member who is particularly interested in SEO, this is a good additional task for them to take on. The goal here is to find keywords related to your topics that you can use in your blog posts. This may take a little bit of additional time. However, it's worth it to ensure your blog topics drive traffic. Use these three quick keyword research tactics to gauge which of your proposed topics are best: 1. Use the SERPs.com Keywordini tool: 2. Then, copy the keywords from the CSV export: 3. Next, paste those keywords into the Google Adwords Keyword Planner: Need help with the keyword planner? Watch this video: 4. Try using those keywords in searches on Facebook or Twitter. Then, see what discussions are happening around those keywords. This will give you an idea of what kinds of words and language people use when discussing your topic. 5. Manually search those  keywords in Google as well. Review the top 10 results. Next, ask if the posts that currently exist for that keyword accurately match the same idea behind your topic. Pro Tip: It's important to understand the search intent behind keywords. For example, let's say you want to write about carpet cleaning. That could mean home carpet cleaning or commercial carpet cleaning. If it turns out that most people who are looking for that keyword want their home carpets cleaned, but your business only works with commercial clients, then you might need to find a better keyword. Back To Top What If I Can't Find Keywords With High Search Volume For My Topic? You might have an idea that you know your audience would love, but isn't relevant to any keywords with strong search volume. Does this mean you should abandon that idea? Not necessarily. Writing a blog post without backing it up with strong keyword data is a risk. #Writing a blog post without backing it up with strong keyword data is a risk. #blogYou could spend a lot of time creating something that gets a strong initial push on social media and email  but then fails to drive sustained traffic from search engines. However, it's possible that your idea doesn't get searched a lot because it answers a question people don't know they should be asking. In these cases, it's helpful to find a way to align your idea with something people are searching for. Struggling To Find Good Keywords? Here are three tips you can follow when you're struggling to find good keywords (when you know you've got a strong  topic): Ask your social media audience  for their thoughts on a given topic. If you get a lot of responses or stir up some discussion, that's a good indicator there's interest out there. Try searching for keywords around topics related to your suggested topic. This might help you come up with more ideas that are better matched to your audience's interests. Keyword Studio is an excellent paid tool well suited to this purpose. Use Hubspot's Blog Topic  Generator. Just enter three nouns related to your topic: You'll now have five fresh blog topics related to your main idea.  These hypothetical ideas may include keyword variations or other verbs or adjectives, too. Those additional words, combined with nouns related to your topic, may create keyword phrases you  might not have thought of. Try taking some of the variations this tool produces, and look them up using  Google's Keyword Planner (or another keyword tool). It's possible you could come up with some strong keywords after all. Here's how to never run out of #blog #topics againBack To Top Now Try Brainstorming Some Blog Topics! This process provides us with roughly a month's worth of ideas each time we run through it. Depending on how often you publish, you may need to try going through these steps more often. However, one thing that's for certain is you'll never run out of blog topics. Try putting this process to use with your own team. Then, come back and let us know how it went. If you have additional tips or difficulties, we want to know! This Is The Best 30-Minute Content Marketing Brainstorming Process Consistently coming up with strong content marketing ideas  is  challenging. You  have deadlines to hit. There are performance goals to meet.  The drive to be creative on-the-spot adds more pressure that you dont need. What you do need, however, is a reliable process for generating genius ideas fast. What if we told you it was possible to come up with 30 content ideas  in just 30 minutes? Not just any 30 topics, either. We mean topics your audience  will actually want to read about. Most things that sound too good to be true are usually garbage. However, this is the actual (garbage-free) process we use here at . We can confirm from first-hand experience that this process works, and the results speak for themselves.Table Of Contents Why It Is Important To Have A Content Brainstorming Process Write Down As Many Potential Content Ideas  As You Can (10 Minutes) How To Rank Your Content Ideas  On A Three-Point Scale (10 Minutes) Narrow Down Your Best Content  Topics (10 Minutes) How To Apply This Brainstorming Process If You’re Working Solo 4 Important Tips For Making This Content Brainstorming Process Work How To Validate Content Ideas  With Keyword Research What If I Can’t Find Keywords With High Search Volume For My TopicThis Is The Best Way To Generate 30 Incredible Content Ideas  In JUST 30 Minutes In this post, we'll teach you how to: Use a free-writing exercise to generate tons of topics fast. Use a 3-point scoring system to  sort out your top blog topics. Identify only the very best topics you'll actually write about. There isn't a secret involved. There is, however, a smart methodology behind our brainstorming process. It just involves a little bit of quick thinking and intuitive judgement to make the best use  of your limited time. Pro Tip: While these techniques work best with a team, you can use the same process if you're working alone too. Why It Is Important To Have A Brainstorming Process Creative ideas don't always appear out of thin air. Sometimes you'll have the most awesome inspiration when you least expect it. Some of us do our best thinking in the shower, or right before we head to bed at night. However,  bloggers and marketers don't always have the luxury of waiting for inspiration to strike. Your boss likely expects brilliance from you all the time (doubly so when deadlines are approaching). You have no excuse not to deliver, either. Consistent creativity keeps you paid and keeps your content  efforts  moving forward. Recommended  Reading:  20 Ways To Be Creative When You Don't Feel Inspired Establishing a formal brainstorming process is the best way (or at least the most reliable way) to never run out of ideas. It achieves the following three things: It forces you to consciously  consider what your audience wants from you. It helps get the creative gears turning in your head, producing ideas you might not otherwise have thought of. It leverages the power of your team to generate more ideas than one person could alone (although it's still a useful process for those going solo too). Back To Top #Creative ideas don't always appear out of thin air. #inspirationWrite Down As Many Potential Ideas As You Can (10 Minutes) The first step is to write down as many ideas as you can think of. This works best with a whiteboard and markers, Post-It Notes, or anything else you can pin up on a wall later. Give all your team members something to write with. Set a timer for 10 minutes. Instruct everyone to free write as many ideas as they can think of before the timer runs out. It's important that no one looks at each other's writing or talks to anyone (yet). Don't worry whether your ideas are any good right away. The goal is to simply get your thoughts out of your head and out into the world. If in doubt, write it down anyway. You'll have time to sort out what's good and what's not later. Pro Tip: Aim for  quantity over quality at first. Overthinking cramps the creative process. Back To Top How To Rank Your Ideas  On A Three-Point Scale (10 Minutes) Now it's time for some constructive criticism. If you wrote your ideas down on note cards or sticky notes, now is the time to paste them up on a wall. They can be posted anywhere as long as everyone can easily read them. Here's what our board looked like after using this process: Position all your ideas on the left side of the wall or white board. Then, to the right, make three columns labeled 1, 2, and 3. How To Score Each Topic There are two ways you can approach this. Let's walk through each one. Method One: Read Your Ideas Out Loud Have one person on your team read each idea (or read them aloud to yourself). Then, have each team member rank each idea a 1 (weak), 2 (average), or 3 (exceptional). Say each response out loud. Place each idea into its respective column on the board. This approach lends itself well to collaboration. It gives the team an opportunity to discuss why they think an idea is good or bad. However, it also has a tendency to encourage group-think. Members might hear another person say "3" and be compelled to follow suit. This makes it important to stress honesty with each answer. Method Two: Score Ideas Silently Have one person read off each topic. Then, each team member submits their score to the reader via chat message.  You can use essentially any messaging system you'd like. We use Hipchat at , but Slack is another popular option to consider. You could even simply use Facebook Messenger or Google Hangouts. The reader then looks at each score, and places them into a document (you can use Word, Google Docs, Google Keep, Evernote, or anything else similar). Keep track of every idea that scores a unanimous 3. You can keep track of other ideas too if you'd like, but the unquestionable 3's are what you want to remember. Finally, the reader presents the team with a list of 3s. Your team can then discuss  which of those ideas are worth writing about. The advantage to this technique is that it provides more honest feedback. When people can't hear what other people are saying, they tend to respond the way they truly think, without outside influence. However, it also cuts down on collaboration and discussion. This makes this approach faster, but sometimes, added communication can be beneficial for sorting out the best ideas. Pro Tip: You have to be fast when scoring each topic. Use your gut. Give yourself just a few moments and don't dwell on one idea for too long. Which Content  Brainstorming Method Does Use? We've used both Method One and Method Two. Generally, our content marketing team prefers Method Two. It produces slightly fewer ideas overall, because less ideas get scored highly. However, these ideas tend to be stronger. Both approaches  are effective, however, and Method One might be a better choice if  having a higher quantity of ideas is important. Back To Top Narrow Down Your Best Content Ideas  (10 Minutes) You've now generated a ton of ideas in 30 minutes. Now, the final phase of this process is to sharpen  your best concepts. For our team here at , we usually leave a brainstorming session with around 30 to 50 ideas. From there, you'll narrow down the best ones that you'll actually write about. Review your final list of 3's and identify the following for each idea: What problem would this post solve, or what question would it answer? What angle would this post take? What are some quick, hypothetical headlines that might work with this post? The goal is to make sure you have a clear picture of what each post will look like. 4 Key Indicators For Strong  Content Ideas We need to further clarify what  makes a topic a 3 (versus a 1 or a 2). A 1 does not satisfy the following requirements while a 2 might satisfy one or two (but not all four). Strong ideas that should qualify as a 3, however, meet the following standards: Strong ideas are unique.  In this context, we'll define "unique" as something you haven't already written about. If a given topic is something you've covered previously, you'll need to ensure you're taking a different angle, or are exploring a different facet of that topic. Strong ideas  match your audience's interests. If you're just starting out, you might not know what your audience is interested in. However, if you're getting a lot of questions about something, that's probably a good topic to write about. Strong ideas fit within your expertise.  Your ideas should fit within the topical scope of what your brand or company  is about. For example, a great post about how to change your own motor oil  wouldn't be a good fit for a food blog. Strong topics are well aligned with your expertise and with what readers expect from you. Don't let this deter you from thinking outside the box. Just be sure that the topics you choose are: Relevant to your audience. Things you're an expert on (or something you can make yourself an expert on through research and testing). The strongest  ideas are those you can do better than anyone else.  This ties into the previous point about staying within your topical area of expertise. In order to write a blog post that's going to drive organic search traffic and kick up a storm on social media, it needs to be good. The strongest content  ideas  are those you can do better than anyone else.In fact, it needs to be better than good.  It needs to address its given topic with more and better information than at least 90% of what else is out there. If you're in a competitive niche, this might mean using the skyscraper technique to build off what larger competitors have already done. The main takeaway  is to ask whether you can write a better post on a topic than any other post that already exists. If that answer is no, the next question to ask is "Can you can write a post that's different from any other post out there?" That could mean your post introduces a new perspective on a topic. It could also mean your post adds information or provides findings from your own original research. Pro Tip: Make it a point to monitor social media chatter about your industry or  the areas your content covers. Then, when it comes time to plan content, you'll have more ideas in your head to pull from. Back To Top How To Apply  This Content Marketing  Brainstorming  Process  If You're Working Solo Let's say you're working alone. If you're a one-person blogger or marketing department, then how do you make this process work? The short answer is much the same as you would with a team. The only difference is you write and rate your ideas yourself. However, there are a few tips to keep in mind: You'll need to be your own worst critic. Without outside perspective, it might be tempting to say, "All of my ideas are genius!" However, you only want to publish your very best ideas. Make sure you filter accordingly. Read your ideas out loud, even if only to yourself. Like we said earlier, posts that sound good on paper occasionally sound weak out loud. You will need to be your own worst critic. #writing #bloggingBack To Top 4 Important Tips For Making This Brainstorming Process Work The more you run through this process, the more efficient you'll get. You'll also likely find yourself coming up with better ideas over time, too. In  order to get the most from this approach to brainstorming, there are some things you'll need to keep in mind. Don't think, just act. Go with your gut when judging ideas. The ones that get you the most excited right away are usually the ones you know you should write. Focus on quantity first, then edit for quality. Letting yourself free write ideas loosens up your creative muscles. This can help surface ideas you might not have otherwise. Monitor your success. Once you have written a few posts using this process, pay close attention to which posts do best. If a post underperforms, then ask yourself why it didn't do well. Conversely, note what goes right with posts that really take off. This will help you better identify what a "3" looks like for your blog. Don't take it personally if your ideas get shot down. If an idea gets shot down, try not to take it as a commentary on yourself. The idea behind this process is to generate lots of ideas quickly. A lot of those ideas naturally won't make it. Back To Top How To Validate Blog Post Topics With Keyword Research Once you've invested your half-hour into your blog topic brainstorming  process, the next step is to do some keyword research. If you have a team member who is particularly interested in SEO, this is a good additional task for them to take on. The goal here is to find keywords related to your topics that you can use in your blog posts. This may take a little bit of additional time. However, it's worth it to ensure your blog topics drive traffic. Use these three quick keyword research tactics to gauge which of your proposed topics are best: 1. Use the SERPs.com Keywordini tool: 2. Then, copy the keywords from the CSV export: 3. Next, paste those keywords into the Google Adwords Keyword Planner: Need help with the keyword planner? Watch this video: 4. Try using those keywords in searches on Facebook or Twitter. Then, see what discussions are happening around those keywords. This will give you an idea of what kinds of words and language people use when discussing your topic. 5. Manually search those  keywords in Google as well. Review the top 10 results. Next, ask if the posts that currently exist for that keyword accurately match the same idea behind your topic. Pro Tip: It's important to understand the search intent behind keywords. For example, let's say you want to write about carpet cleaning. That could mean home carpet cleaning or commercial carpet cleaning. If it turns out that most people who are looking for that keyword want their home carpets cleaned, but your business only works with commercial clients, then you might need to find a better keyword. Back To Top What If I Can't Find Keywords With High Search Volume For My Topic? You might have an idea that you know your audience would love, but isn't relevant to any keywords with strong search volume. Does this mean you should abandon that idea? Not necessarily. Writing a blog post without backing it up with strong keyword data is a risk. #Writing a blog post without backing it up with strong keyword data is a risk. #blogYou could spend a lot of time creating something that gets a strong initial push on social media and email  but then fails to drive sustained traffic from search engines. However, it's possible that your idea doesn't get searched a lot because it answers a question people don't know they should be asking. In these cases, it's helpful to find a way to align your idea with something people are searching for. Struggling To Find Good Keywords? Here are three tips you can follow when you're struggling to find good keywords (when you know you've got a strong  topic): Ask your social media audience  for their thoughts on a given topic. If you get a lot of responses or stir up some discussion, that's a good indicator there's interest out there. Try searching for keywords around topics related to your suggested topic. This might help you come up with more ideas that are better matched to your audience's interests. Keyword Studio is an excellent paid tool well suited to this purpose. Use Hubspot's Blog Topic  Generator. Just enter three nouns related to your topic: You'll now have five fresh blog topics related to your main idea.  These hypothetical ideas may include keyword variations or other verbs or adjectives, too. Those additional words, combined with nouns related to your topic, may create keyword phrases you  might not have thought of. Try taking some of the variations this tool produces, and look them up using  Google's Keyword Planner (or another keyword tool). It's possible you could come up with some strong keywords after all. Here's how to never run out of #blog #topics againBack To Top Now Try Brainstorming Some Blog Topics! This process provides us with roughly a month's worth of ideas each time we run through it. Depending on how often you publish, you may need to try going through these steps more often. However, one thing that's for certain is you'll never run out of blog topics. Try putting this process to use with your own team. Then, come back and let us know how it went. If you have additional tips or difficulties, we want to know!

Ethical Communication in Crisis Essay Example | Topics and Well Written Essays - 500 words

Ethical Communication in Crisis - Essay Example Organizational crisis takes in three structures. Responsibility is the establishment of moral crisis initiative. Preventing, overseeing, and recouping from emergencies all rely on upon the ability of pioneers and devotees to acknowledge their ethical obligations. In expansion to participating in, and cultivating, moral conduct, the capable crisis pioneer battles against human inclinations, institutional shortcomings, specific vested parties, and different obstructions to crisis aversion. Like obligation, transparency is an alternate prerequisite set on aggregations and associations working unreservedly in the public eye. Failure to unveil data produces ill-uses of force and benefit and makes it unthinkable for people to go about as educated parts of the neighborhood. Transparency starts with openness and it also includes symmetry. Some eyewitnesses recommend that pioneers in a crisis circumstance use key uncertainty as an elective to transparency. In key uncertainty, communicators are deliberately obscure, which permits them to speak to different gatherings of people. More regularly than not, then again, key uncertainty is untrustworthy, used to movement the accused and to confound stakeholders while giving them predisposition and/ or defici ent data. While the measure and sort of data to be imparted will fluctuate to every crisis, the objective may as well dependably be to be as open as could be allowed. In request to be moral, the assemblys demonstration of occasions and reaction to open feedback must have the right way and substance. Manner alludes to the manifestation of the correspondence, which needs to: be genuine, be auspicious and be in the best possible setting the substance of the message is as paramount as the structure it takes. The moral story of occasions: clearly recognizes wrongdoing; It accepts full obligation regarding what happened; expresses lament for the offense, the

Template Essay Example | Topics and Well Written Essays - 750 words

Template - Essay Example It was located 6km southwest of Samos in a marshy, low river basin next to the sea. The Late ancient Heraion of Samos was the earliest huge freestanding Ionic temples. Its predecessors were found even in the Geometric period of eight century BC. The sanctuary belonged wholly to Samos. The development of the sanctuary was inseparably connected to the political history of Samos. The ceramic existence in the sanctuary points to its existence in the Bronze Age of Mycenaean culture. However, nothing much is known about the sanctuary’s early period except a small fieldstone altar. Lygons tree served as the memorial of the cult. The Samians kept the wooden image of Hera in an open shrine with a protective roof. After Ionian Greeks had migrated to the region in second Millenium, they did not change much for two centuries. In 8th century BC, noteworthy growth in the architecture of the sanctuary took place. The altar obtained a rectangular shape with a southeastern direction. The floor of the sanctuary was paved. To the west, Hekatompedos, the first Hera temple was constructed. In the 7th Century BC, Samos experienced robust development. It had far-reaching trade relationships that extended to the western Mediterranean in the Near East. The Hekatompedos was rebuilt with large-scale and costly plinths. The Samians renovated and enlarged the altar. They also build the South Wall as a border of temenos. Samians consecrated the foremost extensive sculptures in the sanctuary. In the 6th century, high population of the city and concentration of wealth led to sweeping political change in the city. Tyrannies like Demoteles(600 BC) and Polycrates (538-522 BC) took power. The changes in economic and political powers led to huge architectural remodeling as people tried to represent some of the tyrants (Pomeroy, 2009). Costly metal implements like a splendid ivory youth in a dancing posture, Etruscan Bucchero ceramic vessels, Kouros,