Safeguarding the Welfare of Children and Young People.

UNIT: TDA 2. 2 SAFEGUARDING THE WELFARE OF CHILDREN AND YOUNG PEOPLE. Question 1. TDA 2. 2: LEARNING OUTCOME 2. 4 Describe in detail the actions that you would take response to the following emergency situations in your setting to include: †¢ Fire †¢ Security incidents †¢ Missing children and young people *********************************************************************** EMERGENCY SITUATIONS FIRE: If i discovered a fire on the premises i would immediatly raise the alarm, if i was near to a phone i would also dial 999. On hearing the alarm the head teacher would dial 999 or instruct a member of staff to do so). I would only tackle the fire if possible using the appliance provided if it was a small fire and i knew how to use the appliance provided correctly and safely. On hearing the fire alarm, i would follow the instructions of the teacher in charge. I would calmly assist in gathering all pupils and guiding them out through the nearest fire exit immediatly. If i w as the last person out i would ensure i closed all doors behind me. All persons, staff and pupils would report to the assembly point (in my case it would be the front yard). A register would be taken. The school policy states any absentees an immediate search will be made. The policy also states do not take risks and do not return to the building until authorised to do so. I would closely listen and follow instructions from the head or teacher in charge. I know where all the fire alarms are and fire exits within the school and have read the fire notes that are on the wall in the classroom. SECURITY INCIDENTS: Any persons entering the school must do so through reception. At reception there is a signing in book any visitors to the school must sign in here. The visitor must indicate time of arrival, name, reason for visit, and if necessary provide i. d. All visitors are required to wear an i. d badge, and must sign out as they depart. If i noticed any unidentified people on the school premises i would challenge them immediately, and report to the teacher or head my concerns. All door are secure so people cannot enter from outside but they can be opened easily from the inside in the event of emergencies such as a fire. Should there be a security alert within the school i would follow the instructions of the person in charge and ensure all children are in the classroom, where a register would be taken. I would assist in keepin children calm and keeping them in the classroom. nobody would be allowed to enter or leave the building until the head gave permission. MISSING CHILDREN OR YOUNG PEOPLE.. If i realised a child was missing i would report to the teacher in charge immediately, i would state where and when i last seen the child. I would assist in keeping the children calm and gathering all the children together whilst a search was organised. I would follow instructions from the teacher in charge and assist in the search for the missing child if i was required to do so. The school would be put on lockdown and no one would be allowed to enter or leave the building. If the child was not found on the premises the childs parents/guardians and the police would be contacted.

Marketing Management Essay

The brand is the most important factor in the marketing strategy of a company. Brand represents the name under which a company markets a product and therefore it is an important factor in the overall growth sale of the product. A brand identifies a product from similar other products. In marketing a brand is perhaps the most important factor that differentiates the performance of same products in the market. There will be strong and weak brands in the market but this depends on the product quality and the appeal that the company markets to the target consumers. Stronger brands tend to sell more events without marketing since they have already won the heart of the consumers. A brand strategy can be defined as an important strategy that a company takes to market its product. A brand strategy is an important strategy that is undertaken by a company to create a strong brand in the market. There are important factors that a company has to take into consideration in formulating a brand strategy. Aaker came up with important factor that a company has to consider in their brand strategy in order to ensure that there is overall success of the brand in the market. Brand equity is a term which stem from the greater confided that consumer has in a brand compared to the competing brands in the market. This is the way in which consumers perceive a certain brand as more fulfilling to their needs when compared with other brands in the market. It is brand confidence which later translates to the consumer loyalty in a brand. This confidence also helps the consumer to be able to pay a certain premium price in order to obtain certain product in the market. This paper will look closely into brand equity in light of the Aakar model. It will look into the application of brand equity following the Aaar model for Blacks which is one of the leading shopping outlets in Britain. It will apply the four factors to make recommendation to the board on what the company can undertake to develop strong brand equity. Background of the company Black Leisure Group is one of the leading companies in the UK that holds different shopping outdoor groups under that name. The company has been raised an important preference to customer owing to strong brands they have created in the market. Under the company there are three outdoor groups which operate under that name. These include millet, Blacks, Free Spirit, Mambo, and O’Neill Rectal and O’Neill Whole sale. Millet is the largest outdoor retail in the UK and has specialized in the provision of all the products which are used in various outdoor activities. On the other hand Mambo and Free sprit are the leading rattail chain in the emerging UK board wear market. The company has been able to consolidate the retail outdoor marketing by positioning different outlets in different markets. This has ensured that there is a high level of specialization from each retail outlet which has given the company a competitive edge when company to others. This is because all the groups under the name market different product and they are able to give the best owing to a high level of specialization. Freespirit is the leading UK shop which is known for distribution of the surf, skate and snowboard, footwear and others. The demand of the product in the market has been increasing and currently there are more than 30 free sprit stores distributed all over the UK. They mainly cater for the young, active and the fashion conscious men and women who have shown increasing need for these products. On the other hand Mambo has risen to be a leading Australian surf and street wear brand. The product was launched in 1984 in a pair of some reasonable authentic board shorts and a small range of oversized t-shirts. The brand has grown over the years from an irrelevant and sardonic brand into an icon in the surf wear labels. This has been achieved through effective brand management strategy which has made the brand a name in the surf wear segment. O’Neill has grown to become a leading name in the world of board wear. The Black Leisure Group plc has been the exclusive right of distribution of this brand. The brand in sold in wholesale and retain in the whole of UK and currently there are about 8 outlets which operate under the name of O’Neill mainly selling the board wear. The Board wear Division is comprised of the wholesale and the retail arms of the O’Neill brand which has risen to become one of the leading names in the board wear market. In order to consolidate the market well, the group has been given an exclusive distribution right for the brand in the UK market. Dimension of brand equity Brand equity is build around brand personality. Bother terms are important and they are used to support the other. Brand personally describes the core factors which to identify brand. These are the characters of a brand which helps a certain market segment to identify with that brand compared to all the other brands in the same category. Brand personality is therefore a measure of personality related to a brand in the market. Brand personality is an important concept that helps to identify the brand with the target market. It is personalization of any brand according to the target market. Brand personality is therefore the profile of any brand which is used as an analogy with human beings. They are those characteristic which will assist somebody to like the certain brands compared to the other brands in the same market. There are many considerations that a customer makes when they are in the market. There are those consideration that will make the customer get more attracted to buy a product while there are those which will make someone to dislike a brand even before it they have had an experience with it. Therefore there are specific characteristics in a brand that helps the customer to choose one brand from the other. When we go shopping we usually make a number of considerations which can be cognitive, economical or psychological. For example unless we are doing impulse shopping we will always purchase a product that we need. This means that we must have a physiological factor that is compelling us to purchase that product. But when we go shopping, we are likely to meet different brands in the market. Among all those brands we are supposed to purchase one. At this juncture there is different consideration that we will make to choose one brand from all those we find in the shop. One of the considerations we are like to make is the economic consideration. Most researches have shown that customers are likely to by that product that will give them maximum utility from the amount that they will invest. No one is likely to purchase a product that will not give them the needed value. We will also make cognitive consideration like we are likely to purchase products that we think matches our class. In this case this might also depend on the place where we are going to shop. All these factors are found in the brand that we are purchase. We will purchase the brand that will earn more marks after going through this consideration. This is an important factor in the marketing and the branding strategy since a brand will tend to include most of the characteristic which will enable it to appeal to the target market. Therefore brand personality will be the characteristic in this brand which will help the customer to give it more markets when compared to the rest of the brands. These are the characteristic of the brand that makes the customer seen the brand as more fulfilling to other needs compared to the other brands. They are important factor in that brand that can reflect their personal characteristic. If a customer thinks they live in the upper class, then they are likely to purchase products which also reflect an upper class even if they are the same with others. There has to be a difference that the customer will attribute to that brand that will make them differentiae it with other brands. This will help them to make the final decision to purchase the product. Therefore brand equity as build around brand personality can be described as the incremental value of a certain product which can be attributed to that brand. It is the value that a consumer will attach to a product owing the strength of the brand in the market or owing to the overall value that the consumers are likely to attach to that certain brand. They are important aspects of the product that have helped the consumer to develop confidence in the brand and which makes them to ultimately choose to pay a certain price for that product compared to the others in the market. Brand equity according to Aaker According to Aaker, there are important steps that brand must go through in order to win the said confidence of the consumers. These are important steps that the brand goes through in the market before it is finally recognized by the consumer and before it makes an impact in the consumer market. The following are the important stages that are important in building brand equity: †¢ Awareness of the brand †¢ Brand association †¢ Perceive quality †¢ Brand loyalty †¢ Other brands asset or the competitive advantage Aakder assert that brand equity gives value to customer through building the capacity of the customer to interpreter and process the information and to develop confidence in the decision making process as we described above. It also helps to raise the valve of customer by enhancing the user satisfaction of the brand. (Aaker 1991, p. 92) On the other hand the same brands equity provide value to firms through the enhancement of efficient and the effectiveness of the marketing program, enhancing brand loyalty, prices and the margin, and through enhancing the extension, the leverage of trade and raising its competitive advantage of the brand. (Neumeier 2006, p. 38) Brand equity is therefore useful to both consumers and the firms. It is an important marketing process that determines the way a product is received by consumers and how it performs owing the seen value to the consumers. (Chu and Hean 2006, p 24) Application of the brand equity model to Blacks Leisure Group To accept and understand the applicability of brand equity model, we will review how this model can be applied to Black Leisure group to understand how the company has built its brands over the years. We will also give recommendation on the further steps that can be undertaken by the company to develop its brand more in the market in view of the personality qualities of the consumers who purchases products from the company. Black Leisure Group is one of the companies which have build strong brand in the UK market. The company has been specializing in an exception market which can be perceived to have low demand of the product but apparently it is one of the biggest marketing the UK. The market has been growing over the years and the company has responded by producing various brands which are targeted to satisfy the growing market Brand awareness This is the initial step in any brand equity strategy. Brand awareness will encompass various efforts that are carried out by any company in order to raise the awareness of its brand in the market. Brand awareness is usually achieved through a number of ways which are aimed at ensuring that the brand reaches to the target market. (Keller 2003, p. 50) Black Leisure Group has been making important steps in creating the awareness of their brands. The most important steps that have been taken by the company have been through advertisement in various advertising outlets. Advertisement remains the single most important activities that can be used by any company in order to create brand awareness in the market. The company has carried out various advertisements in the mass media which are aimed at reaching the target market. However the company has not explored all the available channels to advertisement its product. It overlies on its website to take its proudest to the market. This means that brand awareness is only limited to the segment of the market which is searching for outdoor wear. It should diversify its advertisement strategy so as to reach wide segment of the market even for those who are not involved in advertisement. Brand association Brand association is an important factor in brand equity. Brand association describes the extent to which customers can actually association with the brand that is being sold in the market. Brand association is determined by the extent to which a brand can satisfy the demands of the consumers. (Ailawadi, Donald and Scott 2003, p. 43) Black Leisure Group has come up with effective brands which the consumers can associate with. The Group has identified important characteristics in their target market group and the therefore it has produced products which reflect the needs of this group. Brand association comes as result of the product bearing the most important characteristic that the target consumers can identify with. The company should therefore come up with an effective market data that will identify the specific characteristics which can be used by the target group to identify with. In order to understand the important characteristics the company will include in its product, an effective market study should be carried out which well help the company to formulate brand strategy to identify with the target consumers. Perceived quality Perceived quality describes how the consumer thinks they will get in the products compared to what they would get from another brand. It is the comparative advantage of a brand compared to the others. Perceived quality is important in the purchase decision making process since it is the main factor that is considered by the consumers before they purchase their product. For a company like Black Leisure Group, consumers will make decision on whether to buy their products depending on the quality of their brands compared to other brands in the market. In order to rise the perceive quality of their brands, the company should come up with high quality demands that will meet the needs of the consumer and offer them at an affordable prices. This will ensure that the consumer finds more value for their money. Brand loyalty The brand loyalty in a brand comes only after the customer has experienced the product and when they find that the product satisfies their demands. It is an after purchase experience of the product that makes the consumers to identify with a particular brand. When the consumer finds that the products are satisfying their demands, they are likely to purchase it again unlike when the product does not satisfy their demand. (Keller 2003, p. 41) Black Leisure Group has provided their customer with goods which keeps them coming again. Most of the consumer in these shops has been repeated buyers which mean they have already experienced the quality of the products from these shops and they are likely to go for more of their products again. However the company should invest more in the development of their brand in order to address the changing consumer demands. With the increased globalization, customers are having experiences of different products and the marketing strategy has to be kept up to date with the new developments in the market. This will ensure that the company meets the changing nature of consumer demands. (Leuthesser, Kohli and. Harich 1995, p. 92) Competitive advantage Competitive advantage describes how a brand appeals to the consumers compared to the other brands in the market. Competitive advantage is the sum of all the above process we have reviewed and it describes the specific way in which the brand appeals to the consumer when the compare its value and that of other brands. The Black Leisure Group products have created a competitive advantage over the other brands in the market by given consumer value for their brands. It has ensured that it provides quality products that meet the needs of the consumers. Conclusion and recommendations Black Leisure Group has strived to create strong brands in the market which has become its important selling point. The company has risen to become a leading outlet for outdoor activity wears. However there are still important areas that the company can improve on in order to widen its market base. The company should come up with more advertisement activities which will ensure that it targets a large customer base. The company should also come up with a variety of needed products which are more aimed at addressing the changing nature of consumer demands in the market.

Irish Scrappage Scheme Essay Example | Topics and Well Written Essays - 3750 words

Irish Scrappage Scheme - Essay Example Recall that the questions we are concerned with are (i) whether the scrappage scheme has had a positive impact on the aggregate sales of cars in the domestic market and (ii) whether the introduction of the scrappage scheme has created a substitution effect from G and C band vehicles to A and B brand vehicles. The hypothesis and the basic setup In order to empirically examine these questions, the easiest and simplest methodology adoptable is that of using two different OLS regressions for cases (i) and (ii) to test whether the introduction of the scheme led to any significant departures in the time series observations of our dependent variables. As mentioned earlier, our dependent variable for case (i) are the quarterly car sales over the sample period of 2003 to 2010. Incorporating an indicator variable for the time periods which were under the coverage of the scrappage scheme as an independent variable, one can conceive an OLS specification to see if the there was a significant impact of the dummy on the dependent variable. However, in order to obtain precise, valid estimates it is crucial to control for other factors that may have influenced car sales during the sample period. To better understand the reasoning, consider the following regression: (1) represents the dependent variable, denotes the constant, i.e., the inte rcept, denotes the dummy for the scrappage scheme, represents a vector of controls and is the stochastic disturbance or the error term . can be defined as : And Thus, the coefficient signifies the impact of the scrappage scheme on the dependent variable . If we find is statistically significant from zero, the implication will be that the scrappage scheme had an impact. The sign on the coefficient will indicate the direction of the impact. Therefore, if the coefficient is found to be significant and positive, that will imply that the scrappage scheme led to an increase in the dependent variable . If on the other hand we find the coefficient to be negative, that will imply that the scrappage scheme led to a decline on the dependent variable. The coefficient vector includes the coefficients on the individual variables included as controls. The signs and significances of these coefficients will reveal the direction and importance of the control variables for the determination of the dep endent variable. Therefore, for case (i), we can take the time series of car sales as our dependent variable

Working under the influence Coursework Example | Topics and Well Written Essays - 500 words

Working under the influence - Coursework Example Schulte et al. (2014) further intimate that after notification to the counselor, the next step would be gathering the known concerns raised by the employees and the patient with respect to the conduct of Clark while on duty. These documentations would assist in mapping out potential issues for discussing with Clark against the expected conduct of employees as expressly stipulated in the employee guide and regulations. Here there will be documentation of specific mistakes in the performance of Clark while at work that raise concerns. I will seek the counselor’s help in proofing the documentation that concerns the conduct of Clark at work. Having the counselor go through the documentation would help equip the supervisor with material facts and complaints sequence against Clark. This arrangement would allow for flexibility in dealing with the misconduct in the case any of us approaches Clark for mentioning the mistakes and accusations leveled against her. In the case of Clark, intervention may also be another source of creating flexibility into the issue. In this case, there could be a session scheduled with Clark with the very important people in her life would be present such as fellow colleagues, the clergy, close friends and her spouse. This session has to go on through the guidance of a well-trained professional, in this case, a counselor. In this session, these important people in Clark’s life would directly inform Clark how her working under the influence affects them and what how it affects their co-existence. This method could best help Clark to avoid going into denial of her unacceptable and antisocial demeanor while at work. If this method leads to acceptance of the malpractice, it can be a very effective tool for having Clark acknowledges that she has a problem, which she needs to drop, and this may enable her to seek help. It is

Non-Sovereign small islands in the international economy Essay

Non-Sovereign small islands in the international economy - Essay Example Generally speaking, the OFCs were accused in undermining the stability and inviolability of the global financial system. To manage the situation, a group of initiatives were taken by the Financial Stability Forum, the International Monetary Fund, the Organisation for Economic Co-operation and Development (OECD), the European Union and the Financial Action Task Force (Woodward 686). In addition to the development of small islands as offshore financial centres, there are some other examples of cases when many small islands have exceeded in small-scale, high-value service and product-niching in various fields of economic activities, including: finance and banking, brokerage, tourism and hospitality (Baldacchino 254). This paper is focused on the research the small islands, performing an important role in the international economy and on the global arena. The more detailed analysis is carried out for the British Isle’s Crown dependencies: the Isle of Man, and the Channel Islands o f Jersey and Guernsey, as well the Prince Edward Island. The Financial Services Sector: the Isle of man, the Channel Islands and New "Havens"Among Developing Small Islands There are many various definitions of the offshore, which is the evidence of the challenges which many scholars and economists face in attempt to explain this concept precisely. For example, Palan defines the offshore as a â€Å"special territorial or juridical enclave†, in which regulation or taxation in the state is either partially or fully withheld (cited by Payne 627-628). While significant stress in the definition of the offshore falls on the territorial dimension, juridical properties is what really matters. Richard Woodward clarifies this view by the statement: â€Å"offshore is a legal as well as physical domain; where an activity takes place is secondary to the rules under which it takes place† (cited by Payne 628). Even though there are some slight variations in definitions, offshore finan cial centres have a set of common characteristics. The offshore financial centers can be characterized by the following attributes: minimal taxes or tax free; bank anonymity and secrecy laws at a high level, a high number of financial institutions, which serve mainly non-residents; flexibility of use of various company structures, the proportions of financial systems are exceeding needs of the domestic economy, light financial regulation (Levin 2), protection of the secrecy of transactions and few or no restrictions of financial transactions (Palan 155). The most successful OFCs are characterized also by stable economic and political climate, support from of a large international financial market, money laundering or drug money scandals free, availability of agreements for avoiding double-taxation with major countries, and are easily reached due to established information-exchange facilities (Palan 156). Referring back to the last item, many OFCs are developing laws and investing in telecommunications for attracting e-commerce providers (Levin 5). Obviously, telecommunications and IT is a very important factor that enables OFCs to respond to the needs of their customers and operatively react to external changes. Financial centres can be distinguished by many different ways. Thus, for example, International Monetary Fund (n.p.) has developed its own way of differentiation of the financial centers by splitting those into three categories: 1. International financial centres (IFCs) – are large internation

Speech Class Assignment Essay Example | Topics and Well Written Essays - 500 words

Speech Class Assignment - Essay Example The painters usually love and illustrate natural objects like; a garden of flowers, forest in mountainous regions, animals in the wild, or physical features like lakes rivers, valleys and hills. The speech is informative because it divides the main subject area into several topics. The speech illustrates that impressionist painting has three main characteristics. The characteristics indicated the sub topic areas generated from the subject area. Firstly, the subject issue is mainly nature like vegetation or physical features like the sea. Secondly, the images are painted through vibrant hues. Finally, the paintings are done using brush strokes which are broad and fragmented. The speech is good and informative because the thesis is clearly specific. The thesis statement entails provision of informative speech in the artistic area of impressionist painting. The thesis adequately gives the audience a brief overview of what the speech will communicate. The thesis also serves to attract attention of the audience to the main areas of the subject matter, which is impressionist painting. There are several categories of speeches. One category entails the demonstration speeches and definition speeches. A demonstration speech aims at telling or showing how something is done. In many cases, the demonstrations speech applies the visual aids to improve effectiveness; for instance, PowerPoint presentations or the KeyNote presentations. Definition speech aims at informing the audience through explaining a concept or even an object. Speech 7 is a definition speech. This is because it explains that the Vice President position does not have adequate responsibilities, powers and authority. The main function of the Vice President entails succession, if the office of the President falls vacant. The limited function of the Vice President position is the main reason why some delegated declined to authorize the constitution,

Triple bottom line (TBL) Essay Example | Topics and Well Written Essays - 1500 words

Triple bottom line (TBL) - Essay Example The paper seeks to evaluate operational benefits hunted and realized from the evidence of the business discussed with regard to TBL. Additionally, the paper also seeks to answer whether there are activities that can be carried out to incorporate TBL. The research seeks to answer the following questions; the origin of the organization, its economic, social and environmental involvement in the business. in addition, its involvement in CSR. The research was done on Bristol organization which is a charitable organization. The work contains the profile of Bristol organization, investigation methods used, findings, literature review, the activities of the organization, importance of CSR and conclusion. Organization profile Bristol organization is a charitable organization established in the year 2000. ... For part two I used questionnaire. I got the information from the manager of Bristol. I chose questionnaire because it is an easy method of data collection. In addition, I get to gather information first hand from the manager of the organization. The method is also interactive making the interviewee feel at ease while answering the questions. I used the findings from part 1 and part 3 to complete part 3. Discussion findings From the primary research from Bristol, we learn that, the organization has maximized on the triple bottom line concepts, even though the organization does not use triple bottom line as a framework for its business reporting. Economy wise the organization has ensured enough people are employed even though they are not that educated. Therefore, by providing employment opportunities the organization gas assisted in reduction of unemployment in society. Additionally, the organization is involved in charitable activities that assist in helping the needy therefore, con tributing positively to the society. Through, sustainability initiative the organization has been able to maximize on profit. Thus, the organization has been able to improve in its service delivery. Through the green capital award, more organizations will be encouraged to embrace triple bottom line concepts in order to ensure they stay in line with organizations that are already in practice. Bristol CSR activities The operational activities practiced by Bristol include; voluntariness, this involves the company behavior to ensure all selected actions and behaviors are based on ethics, values and according to the existing laws. The company benefits from these operational activities in that it will gain respect from the community therefore maximizing on sales. Additionally, by

Legal case Essay Example | Topics and Well Written Essays - 2750 words

Legal case - Essay Example use of such teams, in addition to the facilities for horse racing and other spectator events; that such stadiums and other facilities would also accommodate other events and serve other uses which would provide needed recreation, forums and expositions for the public." The Legislature further found that "additional facilities [were] needed * * * to accommodate trade shows and other expositions in order to promote industry and development * * * and provide a forum for public events." The Legislature declared that the location of the complex in the meadowlands "would stimulate the needed development" of the area. N.J.S.A. 5:10-2. The Authority is empowered to establish, develop, construct, operate, maintain, improve and otherwise effectuate a project to be located in the Hackensack meadowlands upon a site not to exceed 750 acres consisting of one or more stadiums, coliseums, arenas, pavilions, stands, field houses, playing fields, recreation centers, courts, gymnasiums, club houses, a race track for the holding of horse race meetings, and other buildings, structures, facilities, properties and appurtenances incidental and necessary to a complex suitable for the holding of athletic contests or other sporting events, or trade shows, exhibitions, spectacles, public meetings or other expositions, and such project may include driveways, roads, approaches, parking areas, parks, recreation areas, food vending facilities, restaurants, transportation structures, systems and facilities, and equipment, furnishings, and all other structures and appurtenant facilities related to, necessary for, or complementary to the pu rposes of the project or any facility thereof. [ 6(a)] To carry out this statutory mandate the Authority is given the power of eminent domain ( 9) and is authorized to issue bonds and notes which are expressly not debts of the State. 10. The Authority may relocate public highways and utilities after consultation with the Meadowlands Commission and the Department of Transportation. In locating and constructing the sports and exposition facilities the Authority is exempt from state and local zoning, planning and building codes. 5(x). The Authority is a public body corporate and politic established in the Department of Community Affairs. 4(a). Its membership consists of the State Treasurer, the Attorney General and a member of the Hackensack Meadowlands Development Commission to be appointed by the Governor, all three being members ex officio, while four other members are to be appointed by the Governor with the advice and consent of the Senate. 4(b). From the latter group the Governor is to appoint a chairman, while the entire membership is to choose a vice-chairman as well as a secretary and treasurer (the latter two need not be members). 4(d). The Legislature has the power to dissolve the Authority, provided "no debts or obligations [are] outstanding or

Commercial Management Essay Example | Topics and Well Written Essays - 1500 words

Commercial Management - Essay Example Peace Gardens were the first to open in 1998. The Millennium Galleries showcases cultural themes involving visual arts, craft and design. The Peace gardens and illuminated fountains put on a spectacular show during the night. Unique architecture in the form of stylish arches, winding pathways, glasshouses and tropical plants blend in to produce a spectacular sight. The Peace Gardens, Millennium Square and Winter Gardens are part of the Gold Network of attractive public spaces. They form a powerful hub and are the point at which the major route to the city centre from the station and the pedestrian link between the two universities intersect. The grant awarded to this project amounted to ?22,700,279 and the total cost incurred in this project has been ?45,221,155. Aims and Objectives: The primary objective of the project was to help the city of Sheffield regain its status as one of the top localities in Europe by making it more attractive to residents, outside investors and visitors. The aim was to do this by creating a lively, high quality, safe and sustainable city centre lively city centre for living, leisure, learning and retail. This was a key site which had been under-utilized in terms of commercial and public usage. The project was also aimed at expanding the Economy of the City in order to create new jobs and allow growth. High quality offices were to be designed in the city centre from where high profile functions of companies could be performed. A bustling hub of financial and professional services would also promote an investor-friendly image necessary to boost the local economy. Eventually all the economic growth would have allowed employment opportunities for the local community. In order to support the projected commercial and tourist activity, infrastructure was required. Projects like ‘Station Gateway’ and ‘New Retail Quarter’ were designed to improve accessibility, movement and linkages in the city. How successful has t he project been? One of the questions the OGC 5 Gateway asks is whether the project is a success or not. Apart from a few shortfalls the project has largely been a success. The futuristic design of the City Centre has largely been successful in attracting local and foreign businesses. Tourists and students have also been drawn to the city giving a boost to the local economy. The Gateway is also interested in knowing in weather the business case in which investment is made is even valid. The business case for this venture still holds great value as it a profitable venture. City buildings and infrastructure were old and an improvement was required. A significant amount of the revenue was generated from this part of the city so it was necessary to develop this prime location. After the opening of the Millennium Galleries, ninety percent of Sheffield Museums and Galleries Trust income was generated by it alone, prior to the re-opening of the Weston Park Museum. Two-thirds of apartments were already sold even though a brick had not been laid, though 40% have passed to institutional investors. Economic activity has increased and more commercial outlets have set up their offices at St. Paul’

Duality in Frankenstein Essay Example for Free

Duality in Frankenstein Essay Victor and the monster have a special relation that goes beyond any known up to date. Not even Henry Clerval has this relation with Victor; the monster is the fulfilment of Victor and vice versa, Victor hides from society whilst the monster aches for society, Victor does not appreciate the surroundings and nature, the monster lives for it. The monster is what Victor fails to be, for example at the beginning of his life the monster is naà ¯Ã‚ ¿Ã‚ ½ve and a believer in Mother Nature and some superior being, whilst Victor believes he is God by creating life, he is very intelligent and plays tricks on people and he only believes in himself. The fact is that whatever the monster has, Victor is lacking for example, and the monster has love for everyone and is not prejudiced, Victor only love himself as he makes it clear during the novel and maybe he appreciates Clerval but only because Henry is what he wanted to be in the future. Also and most importantly Victor has something the monster will never have, a name, and not only a simple name he has a very well known and prosper name, the monster will never be known and disappear in oblivion, whilst the Frankenstein name will perjure forever, like he says in the begging of the novel, I was willing to achieve the fame. Another thing which marks the duality by these two characters is the social life they both have, most importantly Victor is always sad and apart from this, he lacks any feeling, whilst the monster living in a shed discovers that happiness can be achieved anywhere and is himself joyful even though he see other people being happy, the monster discovers love, Victor discover admiration, the monster learns how to appreciate what he has and what nature gives him, and Victor is not happy with what he has nor with what the nature gives him, he is so unconformity that he has to create his own being and alter nature. Most importantly the monster seeks social adaptation and love whilst Victor hides from people and love, he is repulsed by the idea that he has to marry Elizabeth and he does not have other friend than Henry. Another different thing by both these characters is their love for Elizabeth, the monster demonstrates that he loves her by her aspect, her eyes her mouth she is so perfect that the monster needs her for himself and Victor loves her because he admires her but nothing else so if you compare these two feelings you will see that the complete each other and they in conjunction create love and admiration. The emotions that Victor lacks are very powerful in the monster until the moment of his departure form the DeLacy house. Until that moment the monster does not realise his full repulsion and believes in the goodness of mankind, Victor hates mankind and Im sure that he would love to be the only man in the world and depend only on himself. And the monster is so good in attitude and feelings and so loving in his interior that we feel so bad for him and so hating for victor that we cant stand it we have to hate victor because these two characters are like the Jing and jang, the good and the bad which cannot exist with some bad in them, the monster is loving but kills and Victor plays to be good and is unsocial but loved Henry, Elizabeth and his small brother. In conclusion the monster fulfils Victor emotionally and social and most importantly with his will of survival whilst Victor fulfils the monster with that basic needs of small quantities of hate, disrespect and will to be above the others.

Marketing Mix Definition And Concept

Marketing Mix Definition And Concept According to Laura Lake the marketing mix is a mixture of marketing tools that are used to please customers and company objectives. Customers frequently call the marketing mix the offering. Basically offer is controlled by the following variables often referred as the four Ps in marketing: Product Price Place (Distribution) Promotion By exercising the variations of these four components you have the capability to reach multiple consumers within your target market. According to Jed C. Jones the term marketing mix is defined as the marketing Mix refers to the main elements that ought to be attended to in order to correctly market a product. They are also well-known as The 4 Ps of Marketing, the marketing mix is very helpful, and is a guideline for understanding the fundamentals of what makes a good marketing campaign. 3.1.2 Variables of Marketing Mix: Product: The marketing mix concept has its heredity from the 1950s U.S. corporate marketing planet, and the practice of marketing has obviously developed tremendously since this expression was invented. One of the alterations is that, there are a lot more services accessible nowadays, such as those obtainable through online and the difference between product and service has become more fuzzy (e.g., is a Web based software application a product or a service ). Moreover Product here refers to as products or services. The product you propose needs to be able to meet a definite, vacant market demand. Or else you need to be able to create a market niche via building a muscular brand. Price: The price you set for your market offering plays a big role in its marketability. Pricing for offerings that are further commonly available in the market is more flexible (Elastic), and its implication says that unit sales will move up or down further responsively in replication to the price modification. In contrast, those products that have usually more limited availability in the market (but with strong demand) are more inelastic, meaning that price changes will not affect unit sales to a large extent The price elasticity of the offering can be found through various market testing methods. Place: It usually refers to any way that the customer can attain a product. Provision of a product can come about via any number of distribution channels, for instance in a retail store, via mail, via downloadable files, on a cruise ship, in a hair salon, etc. The easiness and options through which one can make your product available to your customers will have an effect on your sales volume. Promotion: It is basically concerned with any vehicle you use for getting people be familiar with more about your offering. Advertising, Public relations, Point-of-sale displays, and word-of-mouth promotion are all conventional ways for promotion. Promotion is basically a way of concluding the information gap between would-be sellers and would-be buyers. Ones choice of a promotional strategy will be dependent upon the budget, the type of offering you are promoting, and availability of the said promotional vehicle. The marketing mix serves as an outstanding criterion for continually examining that you are covering all of the bases in your marketing campaign. Mass Media: It refers jointly to all the media technologies, including the Internet, television, newspapers, and radio, which are used for mass communications, and to the organizations which control these technologies. Mass media play an important role in determining public perceptions on a variety of important issues, both through the information that is distributed through them, and through the interpretations they place upon this information. The also play a large role in shaping recent culture, by selecting and representing a particular set of beliefs, values, and traditions (an entire way of life), as a reality. That is, by portraying a certain interpretation of reality, they shape reality to be more in line with that interpretation. Contemporary research demonstrates a growing level of concentration of media ownership, with many media industries already highly concentrated and dominated by a very small number of firms. Direct Marketing: It is a type of advertising that reaches its target audience without using conventional formal channels of advertising, such as TV, newspapers or radio. Businesses stay in touch straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising. Direct Advertising is a sub-discipline and a kind of marketing. There are two main definitional types which differentiate it from other types of marketing. The first is that it sends its point directly to the clients, without the use of intervening commercial communication media. The second characteristic is the core theory of successful Advertising driving a precise call to action. This aspect of direct marketing involves a stress on measurable, trackable positive responses from consumers (known simply as response in the industry) apart from of medium. 3.1.3 Marketing Mix Management by Peter Grant: According to Peter Grant Marketing Mix Management is the successful business enterprise which will flourish through the aggressive and pre-planned execution of a complete Marketing Mix strategy in approaching revenues. Identify Audience or Vertical Market to Penetrate Assign Marketing Mix Resources that Accommodate Audience in Communications Process Implement Plan The objective is to use both active and passive mechanisms to emphasize the impression rate, (or number of times that your audience perceives that it remembers), your corporate communications message to your target audience, leading to bigger revenues. To be really successful, all areas of the Marketing Mix need to be pre-planned and then executed in a timely and disciplined fashion. The World Wide Web, correctly handled, can identify and address both in a passive and active mode, both current and future clients. Marketing Mix Definitions and Action Steps Pro-activity Discipline Actions / Results Active / Passive Web Site Crosses all boundaries in passive / active communications. Great freedom by potential clients in accessing your information. Active Direct Sales Face-to-Face contact. Builds rapport, leads to proposals. Active Telesales Phone solicitation to identified customers; leads to rapport building and eventual appointment for a Direct Sales call. Active Telemarketing Identifying potential customers through qualifying needs to have a problem solved that could be addressed through your particular product or solution. Passive Direct Mail Lists by maintaining an internal client database (from inquiries generated from advertising or from telemarketing/telesales calls. Lists from purchased list service. Mass mailing service (ValPak, SuperCoups). E-Mail nickname lists from inquiries. We do not recommend spamming. Fax blast to internally generated lists. Postcard mailing for cost-effective contact frequency. Passive Advertising / Promotions Target vertical market associations that purchase your product or service. Ensure that your core corporate communications look (logo, slogan, and graphical look) is repeated in any advertisement. Vertical Market trade show participation Complimentary Introductory Program exists within your communications goals. Consistent Corporate Communications look to all of your marketing efforts (Logo, stationary, brochures, advertisements, etc.). This acts to reinforce your impressions rate. Passive Public Relations Monthly Press Release and Backgrounder to all vertical market associations. Monthly release to horizontal / territory markets to build perception and retention of your core products, services and corporate identity. The execution of the above Marketing Mix objectives in a timely and well-focused manner should ensure the relative success of any enterprise that has done appropriate market research to determine the viability of its concept. 3.1.4 How to select the finest marketing mix: pros, cons, and tips for telling people about your business includes connected article on how people get business tutorial: How to Select the Best Marketing Mix: Your marketing campaign is that set of actions that you use to get the word out get the right people or group to know what you do, who you are, and where to find you. (Then your sales campaign takes over and change prospects into customers.) You can try to wing it. But going through the same planning procedure as larger companies before launching the marketing campaign will pay off perhaps by reducing the costs, and almost surely in getting better results for the similar investment of time and money. During the past some years advice is there for the software developers, physical therapists, dance instructors, dog trainers, and other small, usually service-oriented businesses on setting up their personal marketing campaigns. Here what campaigns are all about, and how you can create your marketing work for you. WHOS YOUR CUSTOMER? One cant hit a target if he/she doesnt know what youre aiming at or where the target is. So before one define the marketing campaign, do the homework: * Clearly recognize your products and services. For Instance: neon art and signage; pre-school day care by ex-teachers. * Describe your business goals, and then set the prices or rates. How much totality of business do you want? What mix of products and services do you would like to sell? * Recognize the prospect base by income, geography, age, type of organization or individual, and line of business (for instance, nonprofit organizations with yearly revenues of $100,000 to $750,000). Cons: Can be costly; needs a lot of time and effort. Not right for a number of people or businesses. Tips: Learn to qualify prospects rapidly. Follow up promptly with mailings, letterings, samples, chiefly in response to specific requests. Keep good accounts; consider using a contact-management program. Events. Attending, participating in, or reveal. Examples: trade shows, conferences, and seminars. Pros: Very good for exposure. If you dont show, often highly affordable. Cons: Very volatile results; can be time-consuming and draining, with expensive travel expenses. Tips: Prepare. Pick a small number of shows in your field to attend on a regular basis. Meet as many people as probable to grow contacts. Collateral. Materials that you print up and hand out. For Example: brochures, newsletters, pamphlets, reprints, coupons, fliers, and business cards. Pros: Can be cheap, especially if the pieces can provide many purposes and you make them using desktop publishing. Cons: Can be costly putting together a desktop-publishing system. Can take a lot of time, until you get the hang of it. Needs episodic updating; inventory needs to be managed cautiously. Tips: Think cautiously before over committing to a costly item that will go out of date. Look for pieces that can be their personal mailer. Other diverse advertising specialties. Instances: bumper stickers, coffee mugs, key rings, calendars, and other gewgaws; skywriting and blimps; contests, surveys, and joint marketing efforts. Pros: Can help drawing the attention; gives you a simple way to depart your name and address with prospects. * Expect to spend an average of an hour a day, each day, in marketing. * Always be ready. Answer the phone with a smiling, positive voice; always carry business cards. * Do follow-up promptly. * Remember that marketing rarely has immediate results. It can take months, or even years, to set up yourself. * Dont spend the money you dont have. * Use outside services sensibly mostly where you desire to save time or where special-purpose gear is needed. No two campaigns will be similar. Even though your business may be alike as somebody elses, you may have a different philosophy, budget, or capacity to take on advertising, public speaking or phone calls. Only experience will educate you whom marketing approaches works best for you, in terms of your aptitude to do them and in delivering consequences. 3.1.5 Marketing mix customization and customizability by Marc Logman: According to Marc Logman businesses looking for customized methods of designing, pricing, selling, and delivering their wares can do it themselves or leave it up to the customer. We are sailing out of the century and into the next with our marketing techniques in full-scale transformation. Top-down marketing is changing into bottom-up. Transaction marketing is changing into relationship marketing. One-way or broadcast marketing is changing to an interactive style to support a dialogue with the client and mass marketing is changing to a customized, one-on-one way of reaching individual customers. Because of fierce rivalry, long-standing competitive advantages often are no longer sustainable. The policy is to be followed, says dAveni (1994), is one of nonstop market annoyance in order to generate impermanent competitive advantages. Hamel and Prahalad (1994) propose that firms should look almost endlessly for new openings. In the middle of such dizzying change, companies must be able to create real-time decisions, so their planning and tactics horizons frequently become shorter. To be flexible and highly receptive to market moves, a top-down approach in which business plan decisions precede tactical and planning decisions often no longer supports. Companies should be able to become accustomed to their tactics immediately. In the same background, a firms communication approach becomes more and more bottom-up. Rather than determining target group (who?) and communication aim (what?) before deciding on the instrument (how?), specific methods of communicating, such as by means of the Internet, are leading to the recognition of who and what. Moreover, many writers assert that a paradigm shift is happening from transaction marketing to relationship marketing. Firms are beginning to understand that keeping current customers may be more significant than trying to attract new ones. In the computer business, different hardware specifications may be developed by the customer. Menu options offer choices of hard disk capacity, processing speed, software drivers, and so on. Capacity can be extended; new cards can further be added. Software firms are also developing innovative tools that allow the user to perform several operations more efficiently. Power quest recently introduced the package Partition magic, which allows users to divide their hard disks more effectively. Business-to-business markets, in which suppliers sell products to the manufacturer, are using both customization options. Some manufacturers, such as the auto makers, hold suppliers accountable for integrating their products into the final version. Others tend to favor buoying customizable products from the supplier and become accustomed on their own. In the second case, manufacturers often rely on competent integration-engineering division. The Laboratory of Production Technologies of Siemens in Belgium transform the basic technology into integrated solutions that fit completely into the production lines of different Siemens divisions. Purchase Price Offering the price discounts is one of the most popular ways to customize prices. Criteria for discounting often includes a customers sales volume, its sales history (such as being loyal or not), and the time of purchase. High-volume customers might get special discounts, users of old product versions might get discounts on new product versions, and so on. Another way to customize prices is through customizing the product, with additional product option leading to higher prices. Communication According to Logman (1996) points out that, especially in todays rapidly changing business environment, customers may have different information needs. Some might want to be informed about new product versions, whereas the others are interested in information about possible upgrades of old product description. The Price-sensitive customers may be interested to some extent in promotional information, whereas the quality-sensitive customers may be interested in product information. To meet the individual information needs, a firm can either communicate directly to the customers or adjust its information (such as through direct mail) or else it can offer a customizable information system that allows customers to find the preferred information easily. The World Wide Web is the most salient instance of the latter framework, with clientele selecting from corporate Web sites. Distribution and Logistics Customers now have much more freedom in choosing the logistics and methods of distribution to fit their detailed requirements. They can determine when, where, and how they want goods to be delivered; they can even state the manner in which they want goods to be handled before and after the delivery. Gilmore and Pine (1997) refer to this as the representation requirements. After-Sales Support and Costs Like many products, services can also be bundled into a customized service parcel. In numerous industries, customized augmented solution that includes both product and service are offered. In b to-b markets, such as in the mainframe computer business, sales contracts frequently cover agreements on product maintenance, substitution, and so on. By using a remote control system that permits diagnosis and possible remedy of product defects from a distance, customers after-sales costs may be condensed. Nashuatec does make use of such a system in the fax business. The Web provides another chance in this direction. By transferring video images of a product performance, product failures can be detected. After-sales costs, to some extent, can be customized by end users. Someone who buys a fresh car may decide to opt for lower energy costs by driving at a reasonably price rate of speed. A company may manufacture a copy machine that is simple for customers to maintain and repair themselves. Service costs are thereby condensed and the customers after sales cost perceptions may be positively influenced. CUSTOMIZED OR CUSTOMIZABLE: A TRADE-OFF? Businesses clearly have two alternatives when it comes to producing and marketing a product or a service: either going for the customize marketing mix instruments or let the customers themselves do it. The choice depends on numerous considerations. Finally, a firm must think about the independencies and interdependencies of its marketing mix decision. Can it present customized final product while offering a customizable information network for after-sales communication? Does price customizability results from product customizability? Can experienced computer users design their personal PCs from a list of options of standard components at a price that seems suitable to them? Will customizing methods of distribution affects price? With marketing practices in such a flux, companies are ever looking for innovative solutions to customize their ways of offering products and services. Using the framework provided here allows marketing practitioners to assess different customization options for their marketing mix instruments. But some warnings are in order. When a firm chooses to customize the marketing mix at its own, it should take care to make sure that its marketing policy is transparent and clear-cut to customers. Offering inconsistent solutions to diverse people may be seen as giving special treatment to some while discriminating against others and offering inexpert customers a do-it-yourself customizable product or service might be able to result in confusion, dissatisfaction, or even in a disaster. Along with the advances in technology that facilitate both customization and customizability comes with a new array of challenges. But careful decisions based on a proper framework for assessing the options can result in a marketing mix that draws closer to providing everything to every customer. 3.2 Brand Equity: 3.2.1 Brand Equity Definition Concept: According to Philip Kotler and Gary Armstrong, Brand Equity is defined as how much is a brand worth of? Brand equity refers towards the value of the brand. Brand equity does not develop immediately. A brand needs to be cautiously nurtured and marketed so customers feel real value and trust regarding that brand. Nike, Adidas, Harrods, all have high brand equity. These brands command high awareness and consumer loyalty. But how much are these brands really worth? It is hard to put a value on these brands. But how much is a pair of Nike trainers worth without the logo on it? According to Scott D. White, Brand equity can be defined in many diverse ways. He has developed an easy, yet dominant definition of brand equity. For a brand to be strong it must achieves two things over time: i.e. retain current customers and attract new ones. To the amount, a brand does these things well, it grows stronger versus opposition, and delivers more earnings to its owners. Flouting down the definition of brand equity into its two components, one can more easily determine a dependable way to measure the brand equity, and to track changes in brand equity over time. The components of retention, brand equity, and attraction of customers, stem from people experiences with and perceptions of a brand. The ability to keep customers is largely experiential. A high equity brand displays stronger levels of customer satisfaction and loyalty. History has shown that customers will continue to buy a brand that can offer them their moneys worth. The ability to create a center of attention for new customers is largely perceptual. Because consumers do not have actual brand experience and they must go by what they hear, see and judge about a brand. The two primary ways through market receives this information is by messages controlled by marketing, such as the advertising and PR efforts and as well as uncontrolled messages such as the press stories and word of mouth. 3.2.2 Brand Equity Variables: 3.2.2.1 Brand Awareness: Brand awareness is a marketing concept that measures customers knowledge of a brands existence. At the aggregate level, it refers to the amount of consumers who know of the brand. Measurement driven conceptualization: Brand awareness is the degree to which a brand is associated with a particular product and is documented by potential and existing consumers either positively or negatively. Formation of brand awareness is the main goal of advertising at the beginning of any products life cycle in the target markets. In fact, brand awareness has influence on the buying behavior of a buyer. All of these calculations are at best approximations. A better complete understanding of the brand can occur if numerous measures are used. Brand equity is the positive effect of the brand on the differentiation between the prices that the consumer accepts to pay when the brand known compared to the value of the benefit received. 3.2.2.2 Brand Association: Brand Associations are not the benefits, but they are the images and symbols associated with a brand or a brand benefit. For instance- The Nike Swoosh, Nokia sound, the Film Stars as with Lux, signature tune the Ting-ting-ta-ding with Britannia, Blue color with the Pepsi, etc. Associations are not the reasons-to-buy but provide contacts and differentiation that is not replicable. It is relating perceived qualities of a brand to a known unit. For example- Hyatt Hotel is linked with the luxury and comfort; BMW is linked with sophistication, and superior engineering. The most popular brand associations are with the possessors of a brand, such as Mr. Bill Gates and Microsoft, Reliance and Dhirubhai Ambani. Brand associations are formed on the following basis: Customers contact with the organization and its employees; Advertisements; Word of mouth publicity; Price at which the brand is sold; Celebrity/big entity association; Quality of the product; Products and schemes offered by competitors; Product class/category to which the brand belongs; POP ( Point of purchase) displays; etc Positive brand associations can be developed if the product which the brand depicts is durable, and desirable. The consumers must be persuaded that the brand owns the features and attributes that can satisfy their needs. This can lead to consumers having a positive impression about the product. Positive brand association helps a business to gain goodwill, and hinders the competitors entry into the market. Brand association is anything which is deeply seated in consumers mind about the brand. Brand should be linked with something positive that can help customers to relate your brand being positive. Brand associations are the qualities of brand which come into customers mind when the brand is talked about. It is associated with the implicit and explicit meanings which a customer relates or associates with a specific brand name. Brand association can also be defined as the extent to which a specific product/service is familiar within its product/service or category. While selecting a brand name, it is necessary that the name chosen should emphasize a significant attribute or benefit that forms its product positioning. For example Power book. 3.2.2.3 Brand Impression/ Perception: Brand perception is actually how the public (the ones you are relating to) sights the product. Its the desired team shirt a football fan wears on Sundays. Bands poster hung in a teenagers room. An opinion voiced to a buddy. Brand experiences and perceptions are developed over time through a mixture of sources, including: Previous experience with the brand Interactions with sales, customer service, and other employees Recommendations from friends and colleagues Reviews by reputable sources Advertising Brand managers need to know that how consumers perceive and select the brands in specific product categories and market segments. One also need to know that what is important to consumers when making a brand decision, where consumers get the information about products and services, and what consumers think about your brand. 3.2.2.4 Brand Attachment: Brand attachment is what you vie for. It is critical not only to get your target customers make a purchase from you, but also to make them empathize with your brand. People are often inclined to award things with human characteristics and emotions. That is precisely what you want them to do. Making your brand more personal and you will get a chance to win your consumers lifelong loyalty and passion. Brands are shaped to distinct products from their competitors and join their consumers to them by building up their loyalty. Product promotion cannot be a easy and dull process of making profit. In order to have success, it has to affect both the rational and emotional aspects of human nature. A product selling, based only on their normal benefits and qualities, is not probable any more. As a high competition level makes it to be so. Therefore, brands need somewhat more to attract customers to their products. 3.2.3 Brands and brand equity: definition and management by Lisa Wood: According to Lisa Wood, an attempt to define the relationship between consumers and brands produced the term brand equity in the marketing literature. The idea behind brand equity has been debated both in the accounting and marketing literatures, and has also highlighted the importance of having a long-term focus within the brand management. Although there have been major moves by companies to be strategic in the way that the brands are managed, a lack of common terminology and philosophy within n between disciplines persists and may deter communication. Brand equity, like the concepts of brand and the added value has been discussed in the section headed the brand construct has proliferated into numerous meanings. Accountants tend to describe brand equity differently from marketers, with the idea being defined both in terms of the relationship between consumer and brand or as something that accrues to the brand owner (the company-oriented definitions). According to Feldwick (1996) simplifies the diversity of approaches, by providing a classification of different meanings of brand equity as the total value of a brand as a separable asset ; Â ± when it is sold, or included on a balance sheet; A measure of the strength of consumers attachment to a brand A description of the associations and beliefs the consumer has about the brand. The first of these is often known as brand valuation or brand value, and is the meaning generally accepted by financial accountants. The concept of measuring the customers level of attachment to a brand is known as brand strength (synonymous of brand loyalty). The third could be called the brand image, though Feldwick (1996) did use the term brand description. When the marketers use the term brand equity they tend to mean the brand description or the brand strength. Brand strength and brand description at times referred to as the customer brand equity to distinguish them from asset valuation meaning. Brand description is different because it would not be expected to be quantified, whereas the brand strength and brand value are considered quantifiable (though the methods of quantification are not covered by this article). Brand value may be thought to be separate as it refers to the actual or notional business transaction, while the other two focuses on the customer. There is an unspecified relationship between interpretations of the brand equity. This connection implies the causal chain. 3.2.4 Managing Brand Equity in Rapidly Changing Markets by Carol Holding: Several years ago, brand equity received the ultimate accolade in a capitalist society: a dollar value- sometimes listed with other intangible assets in the annual report. The highest valued brand today is Coca Cola. Its value according to Financial World is $39 billion. Thats the extra margin people will pay to get the real thing over a generic brand. On the other hand, IBMs brand, though third in value this year, was by one estimate actually negative last year. In other words, if you put the IBM logo on the product, it actually reduced the value of that product versus an unknown brand. Both of these companies, Coca Cola and IBM, have gone through enormous change, yet one managed to build its equity and one lost it. Though each companys management decisions and style had something to do with the outcomes, they also faced different types of rapid change, one far

Classification Essay - Types of Wood -- essays research papers

Wood types differ considerably in properties such as color, density, and hardness, making timber a resource that is valuable in a wide variety of contexts. Each of the samples of commonly used woods shown here has distinctive characteristics. Mahogany is a tropical tree prized for its heavy, strong, easily worked wood. Hickory is a tough, hard wood used for tool handles, furniture, and smoke wood for meat. Instrument makers favor the strong, richly colored wood of the cherry tree. Yew is strong, fine-grained wood used for cabinetmaking and archery bows. Like mahogany, the wood of the iroko is resistant to both rot and insects and bears the "interlocked" grain of many tropical trees. Oak is one of the world's most durable woods. It is used in barrel-making, veneers, and flooring....

The Technological Need for Holographic Data Storage :: Exploratory Essays Research Papers

The Technological Need for Holographic Data Storage Digital technology has become the latest byword in entertainment and computers. Records and analog cassette tapes have been supplanted with Compact Discs, and now VCRs are being challenged by Digital Video Discs. Multimedia applications such as these consume enormous amounts of storage space, and are challenging the limits of today's storage devices. Many solutions are being put forth in an attempt to keep pace with the growth in demand for digital data storage. Some are evolutionary changes in existing media, which can incrementally increase speed and capacity, while others attempt to circumvent the limitations of present media by using new methods, and promise to leapfrog over conventional technology. Holographic data storage is one of these attempts at creating a new type of high density storage device. However, scientists have been trying to develop a holographic storage device for the past 30 years, when the idea was first proposed. There have been few commercial holographic sto rage devices released since then, but recent developments in the field and the inertia behind the search for solutions promise to eventually make holographic storage a commercially viable reality. Holograms have been around for quite a while. Denis Gabor, a British Physicist, pioneered holographic technology in the 1940s (Glanz 736). In his research, he discovered that, "when a beam of coherent light scatters off an object and intersects with another coherent beam, the interference pattern created where the beams cross harbors a three dimensional image of the object . . . . The image will reappear when this 'hologram' is probed with a third beam of coherent light" (Glanz 736). Thus began the field of holography. Scientists first conceived of using Gabor's holograms to store data over thirty years ago. In 1962, IBM instructed Glenn Sincerbox to research using holograms to store data (Glanz 736). The scientists at the time felt, "The novel technology [holograms] promised devices that could pack information 10 times more densely and fetch it 100 times more quickly than could any magnetic disk or tape drive" (Gibbs 128). The idea of using holograms to store digital data has been around for many years, and its promises have long been apparent. Holograms are recorded by intersecting an image bearing laser beam with a reference beam. The intersection of these beams records the image into the medium which is being recorded on, and the image can then be read later by shining a reference beam at the laser, which then "reproduces the original image-bearing wavefront" (Heanue, Bashaw, and Hesselink 749).

Accounting :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  When most people go to college they think of what major would be the most interesting, and most exciting. However there are a few brave souls who want to be bored out of their mind but learn the language of business. For those few the major of accounting calls to them. Those men and women who choose accounting as their major will spend many semesters trying to figure out what the hell the professors are talking about when they go into managing and valuing inventories for companies. This one area of accounting is one of the most important parts to understand, because of the vast amounts of money companies have raped up in inventories. So sit back and get ready to be bored because we are entering the world of accounting.   Ã‚  Ã‚  Ã‚  Ã‚  Inventories are asset items held for sale in the ordinary course of business or good that will be used or consumed in the production of goods to be sold. That sounds very interesting doesn’t it? Well let’s think about that for a second. Companies like Wal-Mart have billions of dollars put into inventories and they need to make sure that it is properly accounted for so they do not become the next ENRON of the world. Wal-Mart gets their inventory in a ready to sell state. That means no extra cost goes into getting it ready to put on the shelf. So when a Wal-Mart accountant takes in invoices of merchandise purchased the price Wal-Mart paid was the amount that goes into their inventory account. However for companies that are manufacturing business, like Boeing, they will have three inventory accounts called, raw materials, work in process, and finished goods. Assigning cost into the inventory account is a little different for manufacturing companies. The cost assigned to good and materials on hand but not yet placed into production is reported as raw materials inventory. Raw materials include things like plastics for sex toys or steel for skyscrapers, did I say sex in an accounting paper?

Great Expectations Thesis Essay

Charles Dickens used Miss Havisham as a symbol of hypothetical imprisonment. Miss Havisham; although not being physically imprisoned as Abel Magwitch, was a strong representation of a mental imprisonment. She was never told to stay locked up in her house rotting away and tormenting herself for years without any human interaction besides that of her step-daughter Estella and eventually Pip. She not only physically imprisons herself but mentally she imprisons her mind into the state of being that all men must suffer, not only trapping herself into an unstable mind set but trapping her daughter as well. First and foremost the obvious physical imprisonment, she stays in her house locked in with her wedding memories: being the â€Å"guilt of the crime†. Miss Havisham sits alone in her house staring at these wedding items that any sane women would have ripped up and destroyed in moments. She’s just simmering in her despair. Miss Havisham’s heartache is what keeps her in her mansion: the â€Å"guards of the prison†. She lays alone because of the pain she’s feeling. She’s unable to escape from the pain and hypothetically â€Å"the guards.† Finally Estella: â€Å"The sentencing of the crime.† Miss Havisham raised Estella to hate men and crush their hearts, in the end Estella crushed Pip’s heart and Miss Havisham couldn’t believe what a monster she had created. Miss Havisham had to deal with the fact that now she was the monstrous heartless man that once broke her heart. Additionally, all of Miss Havisham’s clocks have been stopped at precisely 9:20, she has imprisoned herself in the past in a hypothetical manner. Being that 9:20 was when her fiancà © left her at the altar. She’s painfully reminding herself of the moment of her heartbreak. Being stuck in this moment has trapped her emotionally so she can only feel that terrible depression from her heartbreak. In a way she’s frozen in the past and unwilling to leave: imprisonment. The Satis House: Miss Havisham’s â€Å"prison† in a way reflects her feelings. â€Å"Miss Havisham’s house, which was of old brick and dismal, and had a great many iron bars to it. Some of the windows had been walled up; of those that remained, all the lower were rustily barred† (55). When first presented this description one’s mind should think of a prison. This description of the house shows being neglected and not cared for, in a way this shows how Miss Havisham must have felt when Compeyson left her at the aisle. Miss Havisham’s feelings then reflect upon the house as a prison. In summation, Miss Havisham is a strong symbol of imprisonment in â€Å"Great Expectations† because of the many different physical and emotional imprisonments she’s gone through in her life. Miss Havisham’s whole life was a very depressing gloomy mess and she spent much of her life trapped with nowhere to turn. Her dress being burned and set in flames gave her freedom and eventual peace. This being the obvious freedom after imprisonment.

The hydraulic energy

IntroductionThe potency of utilizing a KERS on a bike to hive away hydraulic energy can be achieved utilizing a device such as a hydraulic collector. In a hydraulic collector the possible energy is stored in the signifier of a tight gas or spring, which is used to exercise a force against a comparatively incompressible fluid. Collectors store energy when the hydraulic system force per unit area is greater than the collector force per unit area and releases hydraulic energy in the opposite instance. By hive awaying and supplying hydraulic energy, collectors can be used as a primary power beginning for a KERS. Collectors are of course dynamic devices ; intending they function when constellation alterations, for illustration, valves opening and shutting. Collectors respond quickly to constellation alterations, and about outright for gas collectors. They are normally used in concurrence with a pump/motor in a hydraulic circuit. A hydraulic system using an collector can utilize a smaller fluid pump since the collector shops energy from the pump during low demand periods. The pump does n't necessitate to be so big to get by with extremes of demand, therefore the supply circuit can react more rapidly to any impermanent demand and to smooth pulsings. There are four types of collector: vesica, stop vesica, Piston ( spring or gas controlled ) , and metal bellows. Depending on the application, the pick of most suited is based on the needed velocity of collector response, weight, dependability and cost. Compressed gas collectors are the most normally used type since they by and large have the faster dynamic response and are most dependable. Collectors with seals will by and large hold the lowest dependability as there is the possible for leaks. Pressurised gas collectors take advantage of the fact, that the gas is compressible. The possible to hive away energy and the affect of the collector is dictated by its overall volume and pre-charge of the gas. The pre-charge is the force per unit area of the gas in the collector when there is no hydraulic fluid within the collector. Too high of a pre-charge force per unit area, reduces the fluid volume capacity, and limits the maximal sum of hydraulic energy that will be available to the system. A gas collector has a gas pre-charge, which is less than the nominal hydraulic system force per unit area. When hydraulic fluid enters the collector, the gas is compressed to the nominal system force per unit area, which is in an equilibrium place and corresponds to the maximal sum of energy that can be stored. As system hydraulic force per unit area beads, the gas will spread out coercing hydraulic fluid back into the system. Most gas collectors are bladder type, made up of a vas divided into two volumes, by a flexible membrane. Within the vesica, N is stored under high force per unit area, which is an efficient and safe medium since the ability of gas to hive away energy additions exponentially as force per unit area rises and because of its inert belongingss. As fluid from the hydraulic circuit, enters the vas ( under system force per unit area ) and impinges against the vesica, the gas is compressed leting energy to be stored. The release of energy when required is achieved via conventional valve agreement.Use of hydraulic KERS commerciallyThere are, a figure of emerging systems that allow the operators of vehicles to cut down both fuel ingestion and unwanted emanations, specifically to vehicles that are capable to changeless stop-start operations, like for illustration coachs, decline aggregation vehicles ( RCV ) . Changeless stop-start operations, such as braking in big vehicles, produce considerable kinetic energy, which is wasted as heat. Capturing this energy utilizing conventional hydraulic engineering enables it to be stored and so returned to the vehicle systems. The possible utilizations are non merely limited to help subsequent acceleration ( cut downing the energy required from the engine ) , but can potentially power accessory equipment. For illustration, RCVs can utilize stored energy to drive the hydraulic garbage compacting and packing mechanisms. This enables a important decrease of engine velocities and runing noise [ 10 ] .Hydraulic Power Train TechnologyHybrid hydraulic power-train engineering usually incorporates a hydraulic system runing analogue to the IC engine to portion the undertaking of powering the vehicle. Although other agreements are possible ( in series ) , the simplest is where the conventional vehicle transmittal and driveline constituents are replaced by a hydr o-mechanical transmittal, a system that works likewise to a hydrostatic CVT. In which the end product shaft from the vehicle ‘s engine is used to drive a hydraulic pump that in bend supplies pressure to hydrostatic motors ; these are so connected via a pitching mechanism to the vehicle power-train to drive the wheels [ 10 ] . These motors so, under braking, act as pumps to bear down collectors, where energy is stored before being released back to the power-train, conveying torsion to the driveshaft and impeling the vehicle. Fig depicts the capturing and releasing of energy in a hydraulic circuit.Examples of Commercial Hydraulic KERSThere are two commercial merchandises of hydraulic intercrossed KERS on today ‘s market and both are implemented on bringing vehicles and decline truck applications. These are Parker Energy Recovery System [ 6 ] , and Eaton Hydraulic Launch Assistâ„ ¢ ( HLA ® ) [ 7 ] .Prototype testing proposes typically regenerative braking capableness c aptures about 70 % of the KE produced during braking, minimising the burden on the engine, and assisting to cut down fuel ingestion [ 9 ] . The hydrostatic motors, when moving as pumps during vehicle braking, besides help to decelerate the vehicle down by bring oning retarding force on the revolving drive-train ; a characteristic that helps to cut down brake wear [ 9 ] by more than 50 % [ 8 ] . Generally these systems operate at a maximal force per unit area of 5,000 PSI [ 9 ] . The intercrossed engineerings are controlled by specialised systems that are activated upon braking. The controls prevent service brake application until merely before a complete halt. They besides monitor if the energy stored in the collector falls below a preset degree, upon which the vehicle engine can be used to supply auxiliary power. However, on vehicles with frequent stop-start rhythms, this is rarely required as even soft braking is sufficient to keep the stored energy at high degrees. The HLA ® has two manners of operation, â€Å" Economy Mode † and â€Å" Performance Mode † . When the operating in â€Å" Economy Mode † , the energy stored in the collector during braking is used entirely to ab initio speed up the vehicle. Once the collector has emptied, the engine will get down to execute the acceleration. This procedure consequences in increased fuel economic system of 30 % and provides increased acceleration of 2 % [ 7 ] . Economy manner allows for upper limit fuel nest eggs & A ; maximal exhaust emanation decreases of 20 % to 30 % [ 7 ] . In Performance Mode, acceleration is created by both the energy stored in the collector and the engine. Once the collector has emptied, the engine is wholly responsible for acceleration.While a 17 % addition in fuel economic system is possible, the greatest benefit is an increased acceleration of 26 % [ 7 ] . The benefits of intercrossed solution are legion ; reduced emanations, increased brake life, and better fuel economic system. The engineering besides allows the possibility to cut down the size of the vehicle engine as this can be sized for extremum velocities, instead than for low-end torsion.Application of Hydraulic KERS to a BicycleA squad of technology pupils from the University of Michigan [ 1 ] undertook a undertaking to utilize a hydro-pneumatic regenerative braking system on a bike. It was a renovation of a heavier old effort to do a working paradigm to suit within a 29 † forepart wheel ( fig ) . They use a 0.5 liter collector and believed this to be sufficient in hive awaying the needed energy at a maximal on the job system force per unit area of 5000psi. It ‘s weighed an impractical 13kg about every bit much as a motorcycle and is its major drawback, its weight can be accounted for by its separate high and low collectors, separate hydraulic pump and motor and it s comparatively big mounting bracket.CalculationsThey failed to prove and therefore supply conclusive consequences for the public presentation features of their paradigm, but alternatively prescribed its cardinal public presentation parametric quantities via theoretical computations. In the same manner and based on the same computations the undermentioned subdivision outlines the public presentation of a hydro-pneumatic KERS.Storage CapacityFirst for a hydraulic system to be implemented the storage of fluid must be addressed, the capacity must be determined and force per unit areas needed to hive away the kinetic energy. The combined mass of bicycler and bike ( 90kg ) braking from 32km/h ( 20mph ) has 2880kJ of kinetic energy. Parker [ 5 ] ( industry of collector and motors ) rates the ACP series collectors at max force per unit area 5000psi, if presuming ideal gas jurisprudence:BrakingA hydraulic KERS must utilize a hydraulic motor to supply plenty torsion to run the bike every bit good as supplying adequate resistive torsion to be an effectual brake. If the bike going at 32km/h ( 20mph ) on 0.66m ( 26inch ) diameter wheels, which spins the motor at 4632rpm through the 18:1 gear ratio of the pump cogwheel train, so this corresponds to 4.52Nm of torsion at 3000psi ( fig ) . This translates to a braking torsion of about 81.36Nm applied to the chief cogwheel due to the 18:1 cogwheel ratio.EstablishingOn release of force per unit area, a to the full charged 5000psi collector generates 7.57Nm of torsions ( fig ) . The 14:1 gear ratio of the motor gear train applies a 105 Nm torsion to the chief bike bunch cogwheel. 7.57Nm corresponds to around 800rpm from motors torque rpm curve ( fig ) , which turns the chief cogwheel at around 57rpm due to the 14:1 cogwheel ratio. This is an initial velocity of 8km/h ( 5mph ) which will increase as force per unit area is expended.AdvantagesIn many applications, particularly those where high power densenesss are required, hydro-p neumatic systems offer a more efficient option to system driven by electric motors. The engineering can be used to capture and reassign high degrees of energy highly rapidly compared with likewise sized electric systems, which by and large require long periods over which batteries have to be charged. They are besides likely to hold a longer runing life than battery-powered systems.DisadvantagesThe chief disadvantage of a hydro-pneumatic KERS would be its weight, which is attributed to by weight of hydraulic fluid, collector stuff ( steel ) , and the fact that in application it would be necessary to hold separate high and low force per unit area collectors. Equally good as potentially necessitating separate hydraulic pump and motor. In hydro-pneumatic systems when the gas is non charged by the hydraulic fluid and therefore non hive awaying energy, the fluid can be considered dead weight. If implemented on a bike to be used as a KERS, this would be counterproductive. Last hydro-pneumatic systems are limited where consistent degrees of power are required for drawn-out periods at near changeless velocities, such as long-distance cruising.DecisionThe major consideration when utilizing hydro-pneumatic collector for hive awaying the energy whilst braking, is of class the loss of pressurized gas in a certain collector. It is a failure critical to safety when it plays such an of import function as braking. It is evident the hydraulic collector needed for a KERS, does non hold an overly big capacity ( pre-charged to 3200psi ) , in order to let go of adequate energy to impel a motorcycle to 32km/h ( 20mph ) . Furthermore, a hydraulic motor can bring forth 81.36Nm braking torsion which makes it an effectual brake. However based on the weight of the paradigm ( 13kg ) from the University of Michigan, it is impractical to utilize a hydro-pneumatic engineering, as it stands presently, for a bike KERS.

Criminal Procedure Essay

â€Å"One may well ask: How can you advocate breaking some laws and obeying others? The answer lies in the fact that there are two types of laws: just and unjust. I would be the first to advocate obeying just laws. One has not only a legal but, a moral responsibility to obey just laws. Conversely, one has a moral responsibility to disobey unjust laws.† – Martin Luther King, Jr. Imagine a perfect society, where the population had a standard set of rules and followed them. In that perfect society, everyone knew the rules down to a specific science hence, they knew how to obey said rules. Unfortunately in our time, we do not have a perfect society. Our civilization has lost the knowledge of their rights unless either; a.) laws were broken by an individual or b.) the individual is studying or examining criminal law. Either way, our society unknowingly forfeits their rights in certain situations. On the other hand, there are law enforcement officers who have sworn to uphold these rights to obtain their position. Some do not know themselves, when they have crossed the line of duty or violated a right. It is up to us to break down and identify the validity and righteousness of the â€Å"Officer Smith & The Gold Pontiac† situation we are presented with. Reasonable suspicion is â€Å"a standard used in criminal procedure, more relaxed than probable cause, that can justify less-intrusive searches. A reasonable suspicion exists when a reasonable person under the circumstances, would, based upon specific and articulable facts, suspect that a crime has been committed (Reasonable Suspicion, Cornell Law School Library [2013]).† Officer Smith pulled over a gold, older model Pontiac because she noticed tape on what she suspected to be broken. One might wonder why Officer Smith pulled the Pontiac over. In most states, the driver is held accountable for faulty equipment of their vehicle. Unless the tape is red, reflective and transparent, an officer has every right to pull the driver over and issue a ticket. In my own experience, it is highly likely for a police officer to pull someone over if there was an obstruction of a head or taillight. I myself have been pulled over for something similar in which I received a warning or ticket. On her way to the driver’s window, Officer Smith remembers the description of a vehicle that was recently involved in a roadside killing of another police officer. That description fit with the Pontiac she had just pulled over. Officer Smith proceeds to ask the driver to get out of the vehicle so she may conduct a quick pat down for weapons. According to the Fourth Amendment, a justifiable search begins with reasonable suspicion. In this case, Officer Smith asks the driver to endure a â€Å"stop and frisk†. This means, the officer had the right to ask for a quick pat down of the driver’s outer clothing in search of a weapon(s). In my belief, the driver’s rights were not violated and valid based on the officer’s request for a stop and frisk. Nothing illegal has happened between the two. â€Å"If, during the pat down for weapons, the officer feels a weapon on the individual, the officer then has probable cause to conduct a complete search.† (Roberson, Wallace & Stuckey, 2007; p.83) In our example, a weapon was not felt or found on the driver. Furthermore, Officer Smith has now conducted what’s known as a â€Å"Terry Stop†. What is the difference between a Terry Stop and the Stop and Frisk you ask? There isn’t any significant difference. Prior to â€Å"Terry Vs. Ohio† (1968), a stop and frisk protected against illegitimate search and seizure. Where as after, it is come to be known as; constitutional according to circumstances where a reasonably suspicious officer has a valid concern for societies or his/her safety. After the Terry Stop, Officer Smith directed the driver to have a seat in the vehicle and asks for their driver license and registration. I would think that this procedure is pretty standard in identifying who the driver is and maybe writing out a ticket for the taillight tape. The driver had other plans and speeds away from Officer Smith without giving requested information. It is to my knowledge that Officer Smith has mor e than reasonable suspicion now. She has probable cause to believe that the driver was in fact, the killer from the incident she’d heard about. With probable cause, Officer Smith proceeds to chase the Pontiac. The chase ends when the driver of the Pontiac hits a telephone pole. You may stop to ask me; â€Å"What is the difference between probable cause and reasonable suspicion?† From my understanding of the two, probable cause is grounds for a warrant or for an arrest. Reasonable suspicion is not but, it may be grounds to further investigate or for a police officer to detain a person or vehicle for further investigation (Florida State University Law Review, Summer (2006), Vol. 33, Issue 4, 1239-1248). I’m compelled to agree with officer Smith in this instance. The driver demonstrated reckless behavior, presenting exigent circumstances for Officer Smith to give chase to this vehicle. According to The Cornell Law Library, an exigent circumstance is â€Å"a circumstance that requires an immediate response. It occurs when police officers believe they have probable cause and there is no time to obtain a warrant. (Exigent Circumstance), Cornell Law School Library [2013])† Being that the chase ended with a severe crash, Officer Smith did respond immediately to the situation. Furthermore, our scenario goes on to explain that Officer Smith feared that the car might catch on fire from the leaking gas tank. She pulls out the driver from the vehicle and goes back to get her purse for identification. It is then that Officer Smith sees that the glove box has popped open and in it was a firearm with documents on top of it. We are asked to think about if the firearm was in plain view and if it was legally obtained? Since I am just a Criminal Justice student, I would have to say affirmative to both. I say that in full confidence because it is legal for an officer to enter a vehicle at the scene of an accident to assist without an issued search warrant. Without rummaging through the vehicles co ntents, the officer sees a weapon or narcotics. Even with the use of a flashlight, it is still considered legal. Just because something is hidden behind darkness, doesn’t mean it wouldn’t be seen during daylight, right? The other permissible circumstance regarding the plain view doctrine is, if the officer moves him or herself around to take a look. The object in plain view (without a thorough search) can be seized and is admissible evidence in court. The fact that the gun was seen through the documentation clearly shows that it was in plain view and didn’t have to be searched for. Officer Smith goes on to find the driver’s purse. In an attempt to locate the driver’s identification, she finds a baggie of Marijuana in the driver’s purse. Although I do not believe that this will uphold as evidence in this case, it may present the driver with another set of charges against her. Perhaps the driver may get charged with possession of an illegal substance? However, I really feel that Officer Smith did not have the right to search for anything other than the drivers license, even though she did find the Marijuana in the purse. In my studies it would be considered â€Å"Fruit of the Poisonous Tree†. Although Officer Smith was legally allowed to enter the vehicle without a search warrant and assist in identifying the driver, I believe that the retrieval of the cannabis will not be permissible in court for the reasons I’ve stated above. Our scenario also goes on to state that it was later found that this vehicle was not the vehicle involved in the death of the officer. It also states that it was determined that the taillight was not in fact broken. One might question or argue at this point, whether the entire scenario is justifiable or necessary? From my point of view it was entirely correct. The officer had a valid reason to pull the car over. She had reasonable suspicion for a Terry Stop. Her reasonable suspicion then turned to probable cause when the driver fled the sight without presenting the officer with what she’d asked for. The officer then acted within a responsible manner to help the driver out of the crashed vehicle. After all, law enforcement is there to â€Å"protect and serve† our community. The firearm was in plain sight of the officer while she tried to locate the driver’s identification. Nothing except the search and seizure of the contents of the purse violated the rights of the driver; nor incriminated the police officer. It is in my belief that Officer Smith could’ve called for backup or help once she found the scene of the accident. She could’ve taken the purse out of the vehicle and even seized the gun. However, she had time to obtain a warrant to search the purse. In instances like we have just gone through, it is interesting to see just how knowledgeable each player is with their rights and responsibilities. We see these cases often in the news and some do not even make it to trial because either a right was violated or a piece of evidence was gathered with some mistake made in obtaining it. â€Å"Don’t interfere with anything in the Constitution. That must be maintained, for it is the only safeguard of our liberties.†- President Abraham Lincoln References Exigent Circumstance [Def.1], In Legal Information Institute, Cornell Univeristy Law School Libarary. Retrieved February 13, 2013, from http://www.law.cornell.edu/wex/exigent_circumstances Plain View Doctrine [Def.1], In Legal Information Institute, Cornell University Law School Library. Retrieved February 15, 2013, from http://www.law.cornell.edu/wex/plain_view_doctrine Reasonable Suspicion [Def.1]. In Legal Information Institute, Cornell University Law School Library. Retrieved February 13, 2013, from http://www.law.cornell.edu/wex/reasonable_suspicion Stuckey, G., Roberson, C., & Wallace, H., (2006). Procedures in the Justice System (8th Edition). Upper Saddle River, NJ: Pearson/Prentice Hall. Florida State University Law Review, Summer (2006), Vol. 33, Issue 4, 1239-1248, Retrieved February 14, 2013, from http://www.heinonline.org.lib.kaplan.edu/HOL/Page?handle=hein.journals/flsulr33&div=61